How can Integrated Marketing Communications improve your bottom line?

If you were to sum up Trainer Communications’ value proposition in two words, they would be “sales support.” Whether representing a white-hot technology company on the verge of an IPO or an emerging tech start-up, Trainer Communications, a top PR firm in San Francisco, applies a sales-driven angle to every campaign and program it executes, with a strategic approach to move the needle. What’s more, the company practices what it preaches with a first-of-its-kind forecasting model and MetricsMatter™ methodology that guarantees qualitative and quantitative results. Where almost all other PR firms in San Francisco flinch at the notion of public relations and analyst relations results guarantees, Trainer thrives on accountability as its ultimate pillar of differentiation.

Trainer Communications is a full-service public relations, integrated marketing and social media agency servicing the enterprise and consumer technology sectors. Located in the San Francisco Bay Area and Silicon Valley, Trainer Communications provides analyst and media relations, media training, case studies, newsletters, lead generation campaigns, video production, animation production, speakers bureau, awards and reviews programs, messaging, presentation creation, graphic design, Web content, Web design, social media programs, and other PR, marketing, digital marketing, and sales enablement programs.

Bay area web design specialist Trainer Communications has won multiple awards for its marketing and graphic design in San Francisco, including the Hermes Creative Awards, Bulldog Media Relations Awards, Videographer Awards, PRSA Awards, and MarCom Awards. Besides demonstrating excellence as a top PR firm in San Francisco, Trainer Communications’ has garnered multiple awards for in-house video production, including corporate, customer testimonial and animation videos.

Trainer Communications is a creative factory that leverages a variety of channels and mediums to reach both mass and targeted audiences through Metrics Matter™ that is a results-oriented approach that spans public relations, outbound marketing, inbound marketing, and branding. Whether it’s a marketing make-over, an out-of-the-box campaign to demonstrate innovation, or programs to sustain market leadership, Trainer Communications offers a unique competitive advantage for clients. Trainer represents clients of all sizes, building the differentiation needed to stand out as a leader, rapidly grow, and drive new opportunities.

Trainer Communications is located in the Bay Area, with offices in San Francisco and Pleasanton. Since being established in 1995, Trainer Communications has represented more than 300 companies in all aspects of integrated marketing -- from Web design, to graphic design, to video production, PR program management and much more. Contact us today at 925-271-8200 or through the contact us page to take your marketing to the next level.

Media SharkTank: Save The Date

The Atonomy of An AttackOctober 22: Save The Date! Pitch your story to the top broadcast and business press at the Annual Media SharkTank Charitable Event. Validate your business pitch with top members of the print, online and broadcast media. Read More on How to Participate

Client Success Story: TrapX

The Atonomy of An AttackJuly 15: We worked with our client TrapX Security providing content creation to media relations and everything in between. Check out the amazing coverage that resulted from Trainer’s media outreach. TrapX exposed a sophisticated, state-sponsored attack on shipping and logistics industries around the world:

@ WSJ MarketWatch - Priya Anand: How Hackers are infecting shipping scanners

@ NetworkWorld - Lucian Constantin: Malware hidden in Chinese inventory scanners targeted logistics, shipping firms

@ DarkReading - Kelly Jackson Higgins: Chinese Hackers Target Logistics & Shipping Forms with Poisoned Inventory Scanners

@ CivSouce - Bailey McCann: TrapX Discovers New Malware- ‘Zombie Zero’

@ CyberJungle - Ira Victor: “Ira Victor of CyberJungleRadio interview Carl Write on APT Attacks on the Enterprise”

@ Forbes - Kurt Marko: How a Scanner Infected Corporate Systems and Stole Data: Beware Trojan Peripherals

@ SecurityWeek - Eduard Kovacs: Hackers Attack Shipping and Logistics Firms Using Malware-Laden Handheld Scanners


May 26: {Listen, Learn, Watch} Watch Lane Kennedy talking with Susan Thomas, CEO of Trainer Communications in her Talk Life series of interviews.

Client News: AppDynamics Funding Round

July 22: We worked with AppDynamics on the strategy, timing, tactics and outreach for their large growth financing round.

AppDynamics CEO - Jyoti Bansal

AppDynamics software monitors web and mobile applications to automatically find and fix problems. Check out the amazing coverage that resulted from Trainer’s media outreach:

@ Reuters - Sarah McBride: AppDynamics raises $120 mln, joining billion-dollar valuation club

@ Wall Street Journal - Deborah Gage: AppDynamics Raises $120M, Valued at $1 Billion for Corporate Software

@ VentureBeat - Jordan Novet: AppDynamics picks up $120M in the race to replace old-school monitoring tools

@ Bloomberg News / Businessweek - Olga Kharif: AppDynamics Nabs $120 Million to Join $1 Billion Club

@ Red Herring - Peter Ward: AppDynamics raises $120m at $1bn valuation - Investment Round Up

@ Law360 - Chelsea Naso: AppDynamics Becomes Latest Tech Startup Worth Over $1B

@  GigaOm - Jonathan Vanian: As AppDynamics lands $120 million, its focus shifts to expansion and new products

Metricsmatter TM

Metricsmatter Trainer Communications' MetricsMatter(tm) guarantee means you get the results you need to support your business, or your money back...more.

Client News:       Tely Labs

May 27: Forbes - Does Tely Labs Threaten George Soros's 9.4 Million Polycom Share Bet? by Peter Cohan, Contributor - Forbes

Client Channel News: Xangati   

 April 24: CRN - Xangati, Developer Of Cloud Intelligence Tools, Expanding VAR Programs by Joseph Tsidulko - Senior Editor, CRN.

Award-Winning Videos

Vodafone xone - We wrote and produced this entertaining animation for Vodafone xone to support the launch of an innovative new app - drivexone

Qylur - We raised the curtain for Qylur at a national media launch event in NYC. The Huffington Post included this video masterpiece in their article.

[24]/7 - Trainer's roving reporters hit the streets of San Francisco to survey "Joe Public" on behalf of our client [24]7. Enjoy candid comments, but we can entertain too. Roll the video.

Client Success Story: Qylur “The Brilliant Machine That Could Finally Fix Airport Security”

Australian fans pumped to see their team take on Spain during the first round of the World Cup were intrigued by the honeycomb-like machine that had replaced the standard manual search process. That machine is the Qylatron Entry Experience Solution from Qylur, and it could soon replace a crappy experience of going through secrity checks at airports and other venues with one that’s faster and less invasive.

Security Never Sleeps: Venafi

WSJ: "Google, Microsoft Race to Assess Heartbleed Vulnerability"
LA Times: "Heartbleed Bug' puts Web security at risk."
Security Week: "Content Distribution Networks Fuel Rising Threat of Digitally Signed Malware"
NWW: "Poorly managed SSH keys pose serious risks for most companies"
CSO: "CryptoLocker's success will fuel future copycats"
The Economist: "The end of trust"

Client Update: Xirrus Wireless

July 14: RCR Wireless - Martha DeGrasse: FCC creates new opportunity for Wi-Fi providers. RCR Wireless News interviews Xirrus product marketing manager Bruce Miller on the FCC effort to increase mobile broadband access across the country, the Federal Communications Commission is budgeting $5 billion for increasing Wi-Fi access in schools through the federal E-Rate program.