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Trainer Communications Earns “Best Video” Award from PR Daily

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Qylur Security Systems Video is a PR Daily Winner, Featured on Huffington Post and a YouTube Hit

June 4: Trainer Communications announced today that Ragan’s PR Daily has honored Trainer Communications with the “Best Video” award in the “Company Overview” category for its work with Qylur Security Systems. The PR Daily Video Awards recognize videos that maximize production values, stretch small budget dollars, craft compelling, dramatic stories, and take full advantage of the powerfully humanizing and personalizing video format.

To view the Qylatron™ Entry Experience Solution award-winning video, click here.

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After seeing the aftermath of the Madrid bombings on CNN in 2004, Dolev was moved to change the security screening experience forever, resulting in her founding of Qylur Security Systems. As the company prepared to emerge from stealth mode in 2013, Qylur challenged Trainer to tell a passionate and emotional story that explained Qylur’s security technology in a simple way. Within two weeks of launching, the video had earned more than 1,000 views on YouTube and The Huffington Post had included it in a feature on Qylur.

Ragan Communications award competitions are the most prestigious in the PR and corporate communications industry. PR Daily judges noted that within the first 30 seconds of the video, viewers were engaged and eager to hear how Qylur could help deter future acts of terrorism. According to PR Daily, “the team at Trainer Communications made the difficult look easy when it created a company overview video for Qylur Security Systems, a homeland security technology company.”

5 Tips for Your New Corporate Video

With the wild popularity of YouTube and the ubiquity of smartphones that shoot high-def video, it seems that almost everyone is a videographer and producer these days. The technology is so user friendly – shoot, edit, share – anyone can produce a video, right? Not Really!

Download the new ProMotion Studios Solution Brief to find out how you can make maximum impact with your new Corporate Video or Animation: 5 Tips for Your New Corporate Video – Solution Brief – F60414

This entry was written by btillmans@trainercomm.com, posted on June 4, 2014 at 9:20 pm, filed under PR, Security, Trainer Communications, Uncategorized, Video, Video Production and tagged , , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



MetricsMatter(tm) Client Highlights: April & May 2014

Trainer Metrics Matter Speed - @1

News and Coverage Roundup

Sumologic: In The News

May 20: VentureBeat – With another $30M, Sumo Logic will keep tabs on your dataThe data analytics startup has pulled in another $30 million in funding, bringing its total to $80.5 million. It previously raised $30 million in a late 2012 funding round. Sumo Logic provides analysis of log data across a business’s apps, servers, network, and other IT infrastructure: Network World, Silicon Valley Business Journal, Dow Jones – Venture Wire, Tech Republic.

Exablox: Client Coverage

May 1: Review: Exablox OneBlox is a storage admin’s dream – Smoothly scalable, automatically redundant, set-it-and-forget-it NAS from Exablox, rewrites the network storage playbook. By Tim Ferrill – InfoWorld

AppDynamics: As Seen on TV

April 30: Bloomberg TV – A Rags to Riches Story for AppDynamics’ CEOAppDynamics CEO Jyoti Bansal explains how the company helps clients find and fix problems with their web and mobile applications. He speaks with Pimm Fox on Bloomberg Television’s “Taking Stock.” (Source: Bloomberg)

TelyLabs: Contributed Articles

May 27: Forbes – Does Tely Labs Threaten George Soros’s 9.4 Million Polycom Share Bet? by Peter Cohan – Contributor

May 24: Entrepreneur – When Launching Your Startup, Consider These 5 Risks by Shreekanth Ravi, Founder – Tely Labs

May 20: InformationWeek/Healthcare – Videoconferencing Connects Hospice Patients, Families by Alison Diana, Senior Editor – InformationWeek

Xangati: Channel Program Intro

April 24: CRN – Xangati, Developer Of Cloud Intelligence Tools, Expanding VAR Programs by Joseph Tsidulko – Senior Editor, CRN.

Venafi: Security Never Sleeps

WSJ: “Google, Microsoft Race to Assess Heartbleed Vulnerability
LA Times: “Heartbleed Bug’ puts Web security at risk.”
Security Week: “Content Distribution Networks Fuel Rising Threat of Digitally Signed Malware”
NWW: “Poorly managed SSH keys pose serious risks for most companies”
CSO: “CryptoLocker’s success will fuel future copycats”
The Economist: “The end of trust”

This entry was written by btillmans@trainercomm.com, posted on May 27, 2014 at 11:37 pm, filed under Marketing, PR, Press Relations, Sales, Social Media, Trainer Communications. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



The company we keep: Mobile solutions tackle early diagnosis, economic growth in developing world

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The company we keep: Mobile solutions tackle early diagnosis, economic growth in developing world

By Caitlin Haskins

The gathering looked like many that you would see in San Francisco or the Silicon Valley – a modern, sleek office space with a mixed group of men and women, ages twenty-something to forties. Some wore business casual, others came in jeans and were busy snapping photos with their mobile phones. What set apart this particular group from dozens of others like it happening that week?

Everett, the inventor and engineer from MIT that I’d just met, showed off a device clipped to his iPhone. This small smartphone accessory (that looked a bit like a belt clip) could, he told me, enable a mobile phone to take photos of a patient’s retina. Eventually, it might allow a doctor in the developing world to gauge a patient’s chances of developing diabetes or neurological disorders, even if they lived far from the nearest medical clinic.

Held by the Vodafone Americas Foundation, this reception celebrated finalists for the 2014 Wireless Innovation Project, a competition that promotes innovation and increase implementation of wireless technologies for a better world. The inventors, coders, and entrepreneurs in the room were a day away from presenting their technologies to a panel of judges with the goal of earning part of a $600,000 pot of prize money and the mentorship of Vodafone xone, Vodafone’s global center for innovation in the Silicon Valley.

Trainer’s clients represent an incredible class of companies across enterprise software, security, network infrastructure, storage, and consumer tech industries. Innovation and deep tech are our mainstays. Standing in a room with the brains behind so many incredible mobile tech creations – including a fog-mapping system that will deliver a potable water source to rural populations, a drone that can deliver cell signal in the immediate aftermath of a natural disaster, and an imaging device that will help doctors better detect and treat cervical cancer – gives a feeling of excitement and hope that is beyond any other in the PR business.

At the Social Innovation Summit in New York, May 28-29, Vodafone will announce the winners of the Wireless Innovation Project and send three teams on their way to making the world a better place through mobile tech. It is such a privilege to work with clients that know the importance of honoring innovation in the community and supporting the incredible tech minds of the future.

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June Sugiyama, Director of Vodafone Americas Foundation

This entry was written by Kayla Bongay, posted on April 11, 2014 at 4:03 pm, filed under Giving Back, PR, Social Media, Trainer Communications and tagged , , , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



The Modern Professional’s Hamlet Dilemma: To Read or not to Read?

To Read or Not To Read?

Open. Respond. Filter. Delete. Repeat.

Responding to the landslide of emails is a continuous process in our daily routine. Given the sheer volume of emails, one must learn to recognize which emails are worth opening and which are just spam. Jack Shepherd of BuzzFeed noticed this and further investigated this real life phenomenon in his article Is Email Turning Us All Into Spammers?

From evaluating 75 emails, Shepherd determined that 68 percent of messages were spam, 92 percent of which were coming from coworkers. After seeing these numbers, Shepherd posed three thoughts to his readers:  

  1. Before even drafting a message, determine if the email will be relevant to your coworkers in the “To” line.
  2. Today the common habit is to continuously send/receive emails, rather than really dealing with their content.
  3. Having “email free days” in the workplace are not a bad idea.

As I sit here seeing the numbers in my inbox continuously increase in my peripheral vision, I continue to wonder about this modern day dilemma my co-workers and I face as modern PR professionals – a profession that relies heavily on exchanging emails.  And Shepherd’s three points, bring up three of my own:

  1. Just like the common saying of “think before you speak” in this modern day and age, it is also important to “think before you e-mail.”
  2. Our culture thrives on instant gratification. We check our emails right when our phone buzzes because we want to know right away what is going on. But at the same time, instantly checking swallows up a lot of time, sometimes resulting in procrastination of important work. Although, will we ever be able to break this habit when our smart phones are always at our sides?
  3. It’s a great thought to fully cut the cord from emails, but how practical or even possible is that in 2014?

Emails are an unavoidable part of our daily routine. Check, respond, filter, delete, and repeat. It’s a necessary evil. But where is the line between necessary evil and just plain evil? What are your thoughts on e-mail etiquette, volume and best practices? Leave them in the comments or Tweet us at @TrainerComms… and of course you can always email us.

This entry was written by Kayla Bongay, posted on March 28, 2014 at 10:36 pm, filed under Internship, Marketing, PR and marketing agency best practices, Trainer Communications and tagged , , , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



Courage and Careers Can Go Hand in Hand

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On January 10, 2014, The WELL for Women Entrepreneurs held its Symposia::2014 Conference for Women Entrepreneurs. The WELL, which was founded by Julie Gordon White, was established to serve women entrepreneurs aiming to expand their business into a million-dollar business. This year the event’s focus was “7 Stories of 7 Figured Women & Beyond.” The conference highlighted seven women who have successfully established companies. Each woman spoke on one of seven topics: determination, commitment, confidence, social skills, courage, and clarity – and even on rising stars among women in business. Because all seven women are highly accomplished and have inspiring stories of how they attained success, it’s no surprise that The WELL turned to Trainer’s CEO, Susan Thomas when looking for someone to speak about courage.

Susan knows exactly what it is like to establish a successful business. At twenty-nine, she started Trainer Communications. As her company and family continued to grow, she also experienced many personal obstacles – from the loss of loved ones to battling breast cancer. Although these were all high hurdles to jump over, she never let hardships deter her from attaining her lofty goals.

You might ask how a woman of just 29, facing extreme adversity, could face innumerable setbacks to create a million-dollar business in just 3 years.  Susan’s answer is courage. During her speech on courage at the 2014 Conference for Women Entrepreneurs, she laid out her ten steps to building courage:

  1. Identify your core values and what matters most to you.
  2. Have a mentor.
  3. Get to know yourself and develop confidence in your abilities.
  4. Keep a positive attitude.
  5. Practice gratitude.
  6. Identify stretch goals and test yourself.
  7. Take the first step boldly.
  8. Never give up. Even when goals feel out of reach.
  9. Don’t succumb to peer pressure.
  10. Celebrate your success, and then try harder.

Being a few years out of college and at the start of my career, I can see the importance of all of Susan’s ten steps. Each will help you to build courage to better envision your goals and chart an unwavering course to your future.  And, with each courageous move you make, you will see your goals getting closer and closer.

 

This entry was written by btillmans@trainercomm.com, posted on March 15, 2014 at 1:36 am, filed under Business Strategy, Marketing, PR, Press Relations, Trainer Communications and tagged , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



How to Host a VIP Event at a Conference or Tradeshow

There are many ways companies stand out at tradeshows. Some use flashy booths, desired giveaways, even celebrity spokespeople. However, these tactics don’t always give you the best sales leads, which is the ultimate goal at tradeshows. Think about this: what if you organized an event where prospective customers could join in a private venue and hear about what your company has to offer straight from some of your existing customers?

A VIP dinner is an excellent way, especially during tradeshows when everyone is in one location, to demonstrate that a company has created a certain level of momentum and signal that it is hitting mass adoption by showcasing successful customers for analysts, media and prospects. Turning these dinners into sales opportunities makes them even more valuable.

Here are some best practices to consider before hosting an event:

Invite key customers and prospects to the dinner, letting customers drive more customers to attend. For example, the bigger the name of the customers company and the better the title, the more customers at that level you will be able to secure.

Offer customer awards as part of the dinner to recognize customers’ commitment to the vendor. Think “Best technology implementation,” “Best ROI” or “Best use case” as examples of awards that can be given out. You can create a Tiffany award, a handsome plaque or other form of corporate recognition. You can present the award at the dinner, acknowledge the person publically and tell the story about how they are using your product or technology.

Invite industry analysts, if applicable in your market, to round out the mix of attendees.

Seating chart is key….Strategically place customers and prospects next to each other so the prospect is able to talk to the customer about your client’s product or technology and how it’s working for them. Make sure your executives are seated near the business press.

Reserve a private room and have the chef talk to the group about the food and wine pairings. Choose a menu that is at least three courses and space them to allow for talking between courses. Good food, conversation and a nice bottle of wine are a winning combination for getting folks to open up with one another.

As you start to plan a VIP customer dinner, here’s an event checklist and tips to get started:
1. Identify venue (make sure it’s a private dining room), timing and location
2. Identify food, wine pairings and other culinary perks
3. Secure attendees: business press, analysts, customers, prospects
4. Create a table seating chart (think strategically)
5. Have an ‘anchor’ gift for attendees (e.g., autographed cookbook from chef, cork pull, etc.)
6. Prepare talking points for executives
7. Prepare customer(s) that will get the award before the event; you don’t want to surprise them
8. Hire a videographer and have video consent forms for attendees to sign
9. Write a press release about the event / award winners discussing why you chose the companies and what important industry trends were addressed
10. Have fun and be creative!

So next time you want to stand out at a tradeshow, think about hosting a private event like a VIP customer dinner that will give you the most ROI for your money and will help elevate your company’s image with existing customers and shrink the sales cycle.

Trainer has extensive experience organizing large and small events at the major technology conference in San Francisco, Los Angeles and New York. We also frequently put on VIP events for our customers who want to showcase their new services with their most valued prospects. Whether it’s Dreamforce, VM World, Oracle Open World, CES, NAB, RSA or BlackHat we are here to ease the stress of conference season while accelerating your sales cycle.

If you’d like to discuss how we can help with your next conference, let us know and we’ll set up a free consultation:





This entry was written by admin, posted on November 14, 2013 at 10:20 pm, filed under Business Strategy, Marketing, Sales, Security, Storage, Uncategorized and tagged , , , , , , , , , , , , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



Huge Biz Media Months for Trainer Clients in USA TODAY, The Wall Street Journal, Bloomberg, CNBC and All Points in Between

Colleagues I work with at my day job at Trainer Communications are constantly proving their business media story-telling expertise and strategic knowledge of journalists’ target audiences, the past couple months few are notable. Starting in September, Trainer clients have gained visibility in digital, print and broadcast media outlets that include The Wall Street Journal, San Jose Mercury News, CNBC, USA TODAY, Bloomberg, Forbes, Fox News, NBC and more.

Clients receiving write-ups and broadcast coverage have included a mix of high tech B2B and B2C vendors serving all industries and markets. Here is a brief lineup of clients earning top spots in the globe’s leading outlets, the related Trainer teams, summaries of and links to the news Trainer helped them to develop, articulate and land:

From the IT security team:

Norse: Featured in USA TODAY and syndicated repeatedly as a result, this security start up was covered for its ability to provide live threat intelligence needed to protect the Internet of Things —http://www.usatoday.com/story/cybertruth/2013/10/15/hackers-taking-control-of-internet-appliances/2986395/

Venafi: Featured in USA TODAY and the San Jose Mercury News, this provider of security solutions that protect trust for enterprise digital communications was featured in stories discussing the impact on security the federal government shutdown had and how NSA-surveillance is impacting the business of security — http://www.usatoday.com/story/cybertruth/2013/10/08/cybersecurity-guidance-wains-due-to-government-shut-down/2944855/; http://www.mercurynews.com/business/ci_24437687/nsa-spying-could-prove-costly-bay-area-and?IADID=Search-www.mercurynews.com-www.mercurynews.com

SpectorSoft: Known for helping companies to detect insider threats that frequently lead to data breaches and fraud, this client was featured in Fox News Small Business Center for research it brought to market along with a new product – http://smallbusiness.foxbusiness.com/entrepreneurs/2013/09/25/inside-job-how-to-prevent-employee-data-breaches/

From the Storage Team:

Virident: Acquired for more than $600 million, this leading provider of Flash storage was featured over 150 times across all news mediums, with a stunning news report in Forbes as well as coverage in Reuters – http://www.forbes.com/sites/petercohan/2013/09/13/western-digital-buys-fast-growing-virident-for-685-million/ ; http://www.reuters.com/article/2013/09/09/us-westerndigital-acquisition-idUSBRE9880I120130909

From the Consumer Team:

OMG Life: This UK-based supplier of precision-based motion-tracking systems and cameras took the consumer-tech world by storm when they popped up on a feature story in CNBC — http://www.cnbc.com/id/101143676

From the Wireless, Telecom and Networking Team:

Qylur: Focused on preventing physical security breaches that lead to terrorist attacks and life-threatening incidents, the startup burst onto the US homeland security radar with multiple business features including video reports in The Wall Street Journal and on Fox Business, as well as a feature story in Bloomberg — http://video.foxbusiness.com/v/2781875682001/self-service-security-screening-at-airports/?playlist_id=1671716501001; http://www.businessweek.com/articles/2013-10-22/at-the-airport-of-the-future-even-the-security-check-is-self-service; http://live.wsj.com/video/the-self-service-future-of-security/DED7EF31-6D42-4D52-AB54-BE4613609DB5.html#!DED7EF31-6D42-4D52-AB54-BE4613609DB5

Ikanos: This public player (NSADAQ: IKAN) providing advanced broadband semiconductor and software products landed front and center in a conversation with NBC Bay Area news anchor Scott McGrew about the intersection of TV and Internet: http://www.pressheretv.com/over-the-top/

This lineup is just a few of Trainer’s accomplishments over the past couple of months but worth mentioning, as rarely will any strategic communications agency offering integrated AR/PR and marketing have this much high-level business press success across all practice groups in such a short period. I asked Trainer’s founder and CEO Susan Thomas to sum up the success in her own words:

“Most high tech vendors’ attempts to capture executive audience attention through the business press are stalled by communication firms that lack key relationships with top journalists and that don’t know how to develop news into a story that appeals to business audiences,” said Thomas .  “We work very hard at every level of the organization to establish relationships with key reporters, stay abreast of trends and stories they care about, and design events that help us to get to know them on a personal level.”

Did I mention, in addition to this brief success history that has taken place over the past few months, since the beginning of the year the Trainer practice groups have landed clients in top-tier business press 95 times … 95 TIMES!

Great work Trainer practice group teams!

Tweet This: Awesome Biz Press #PR Sept. Oct. @TrainerComms @Norse @Venafi @Virident @Ikanos @Solutionary http://www.trainercomm.com/blog/?p=779

This entry was written by btillmans@trainercomm.com, posted on November 5, 2013 at 7:18 pm, filed under PR, Press Relations, Security, Storage, Trainer Communications and tagged , , , , , , , , , , , , , , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



Content Is (Still) King

One of my favorite “get smart in a hurry” tricks is to attend a Sirius Decisions conference. If you don’t know this organization, I highly recommend them if you want to be prepared for the latest marketing trends, tools, and ideas.   Fortunately I had an opportunity to attend one of their conferences in Redwood City recently, and the topic couldn’t have been hotter “Content Strategy.”

The room was chalked full of impressive CMOs and marketing executives discussing everything from what content plays best in which format, to the complex business model associated with  developing content for each of your buyers (just imagine a Rubrics cube).  Here are few quick concepts that came out of the discussion – and if you need more – feel free to contact me directly.

  1. Content strategies are essential, do you have one?  Many companies are so reactive, they don’t have even a few minutes to sit down and think about a content strategy.  At a 50,000 foot level, a content strategy is the intersection of what you know and what your prospects care to learn.  A content strategy is not your press release calendar.

  2. All buyers are not created equally, does your content strategy serve your different audiences? 
    Invest some time in discussing buyer personas and understanding those personas at a granular level with your team. During the conference I asked the question “how many personas could a sub-$100M company dare to try and serve?” – and the answer was no more than five.  I can’t tell you how many times I’ve seen a five year-old company with revenues of $50M planning for six or eight personas.
  3. Developing a content strategy is a complex process, and it’s even more difficult to find good content creators.  The Sirius Decisions analysts suggest that your best bet is the same folks who know your customers and markets best:  product managers, technical writers, and outbound communications specialists.  With that said, the person running the content strategy is likely going to be a person with a strong public relations background.  Someone who can “sniff out” the information that will resonate best and have a critical eye for the content and ensure it is compelling for your audiences.
  4. It’s not enough to have a strategy and deliver content.  You must measure the efficacy of every piece of content.  HubSpot was mentioned as a master content developer – and as a result of their efforts in content have quickly grown the company.  Ironically the nice folks at HubSpot are also uniquely suited to measure the efficacy of the content.    Coincidence?  Probably not.

Never has it been truer:  “content IS king.”  But this is only true if you have the right content on the right communications channel. With some careful planning and the right measurement tools, you’ll learn quickly how to get your buyers to respond and engage.   Then your only question will be what to do with your spare time…

For more additional guidance on developing a killer content, download this free guide by HubSpot; A Practical Guide to Building a Killer Content Strategy.





This entry was written by susan@trainercomm.com, posted on October 24, 2013 at 8:14 pm, filed under Business Strategy, Marketing, PR and marketing agency best practices and tagged , , , , , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



Think your pitch is perfect? Think again.

Picture this: a company has been working hard developing a new product or service and needs to get the word out to relevant business press before it’s launched. They are confident in their innovation and make the pitch, but they end up failing to gain recognition from the press.

Even though the company has a great product, the press just don’t see it. It is so critical to get the word out before a launch to generate sales. Businesses can’t afford a misstep.

So what can companies do to make sure this scenerio doesn’t become a reality? Events like Trainer Communications’ upcoming Media SharkTank offer effective forms of private media training that teach companies how to ensure success in capturing the eyes of the business and broadcast press.

Media training matters

Does media training really make a difference? In each of these articles the answer is yes, yes and yes. Reading them you will find clear evidence on the importance of media training. Whether it be preparing for an interview or pitching for coverage, you need to be prepared. This means not only learning the essentials, but continuously improving your interactions with the press. Even the most experienced companies will face difficulty getting desired amounts of media coverage if not adequately prepared.

The perfect pitch

The most obvious tool to use when reaching out to media is finding what best captures their attention. The ability to successfully sell your story is a learned skill, so recognizing what journalists look for in a pitch takes time and practice. CBS News’ Shonali Burke writes on the two critical elements of the perfect pitch. She explains that you must understand both the medium and the media in order to correctly position a pitch. To do that, sometimes the best thing to do is just ask the editor what makes sense to them. This is one of the key takeaways participants of the Media SharkTank get from their one-on-one, private time with the event’s distinguished panel of press judges.

The best form of media training

This may come as a shock, but some of the best media trainers tend to be experienced journalists; after all, they are the ones you are trying to reach. Your company’s interpretation of the perfect pitch may not be what the press is seeking. How you work to improve the pitch is up to you, but it can be argued that gaining direct and honest feedback from the press is the most valuable way to work towards your goal. An outsider’s perception of your pitch will help uncover its weaknesses. Whether it’s the content or presentation that is lacking, professional feedback helps you understand how to reformulate your pitch into one that receives the most coverage attention.

Media Training = Success

The importance of media training should not be underestimated. Don’t miss this opportunity to test your pitch with media from Forbes, NBC, CBS, and USA Today and others.  With the right media training, you will have the tools to take your company’s story and press coverage to the next level.





For more information about the Media SharkTank check out this video of past participants to hear about the media training they received:

This entry was written by admin, posted on September 26, 2013 at 7:11 pm, filed under Uncategorized. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



Better to get bit than be sorry you never swam

It’s not infrequent to hear business discussed as a matter of life or death.

Salesmen guard their six-figure POs “with their lives.” You might hear hyperbolic statements like “I’d give my right hand to get a meeting with Facebook.” This high-risk, high-reward nature of the tech industry is reminiscent of a hyperactive Darwinian model where survival of the fittest is the only way of life.

Given this reality the old sayings “it’s better to fail among friends than die among enemies” or “it’s better to die in the field than in the stands” holds particularly relevant.  What can companies do to help ensure their survival?

Trainer Communications’ Media SharkTank gives tech companies ranging from startups to public the opportunity to test their pitch with top broadcast and business press, and hedge their bets by testing new product or company messaging with multiple media “sharks” at the same time.

When we present this idea to seasoned CMOs they often tell us we’re brilliant. Though we love complements, we are most excited about the win-win-win we provide to everyone who participates.

Win for Participants

The companies that pitch at the event get unprecedented exposure to top tech media, the ability to network and build relationships with these reporters, and the opportunity to secure coverage if their story sticks. They also get feedback on their pitch from the “sharks” in a private setting so everything said is confidential.

The value of this feedback can’t be underestimated given who it’s from. This year participants will pitch the likes of Forbes, NBC, CBS, PandoDaily, Xconomy, USA Today, the San Jose Mercury News and more. Check out the biographies of our media “sharks” for more info.

Remember that these reporters receive THOUSANDS of pitches a day. Don’t you want to know how to get your story and elevator pitch to the top of that pile? The implications of an amazing media and elevator pitch is that your story immediately becomes more attractive to all journalists, investors, prospects and customers, and opens the doors to the front pages of these premier publications with access to more than one billion readers.

Win for Media Shark Judges

The “sharks” receive multiple pitches from the boldest and brightest companies in the Valley, all in one night. They get to hear the stories from the source (usually CEO’s or top executives make the pitches) and are able to meet the face of the company in person. They also get to hear what their media peers think about the company’s product or service which often generates new story ideas.

Win for Charity

Lastly, the charity: all proceeds from the Media SharkTank go to benefit the San Francisco Baykeeper and the non-profit organization’s efforts to preserve the San Francisco bay.

Here are some common challenges the Media SharkTank can help you solve:

• Unsure if your corporate message resonates with the media, prospects, and new markets?

•How will positioning your company in new industry be received?

•Your latest product is going to launch soon, want to know beforehand if your message will resonate and standup next to the industry giants?

•Can’t seem to get coverage in the mainstream press, help?!

•We’ve never been on TV and are missing the instant validation that comes with this recognition.

•We don’t have time or ability to meet with the media frequently, how do we still get media coverage?

Pitch Media at Media SharkTank San Francisco Public Relations Event

CEO Thomas Engdahl wound up with two major broadcast stories after participating in the Media SharkTank in 2012. Here he is pitching reporter Juliette Goodrich.

 

Consider one of the quickest ways to address the subjects with the best coaches out there, the actual sharks of the media industry. Register here for media training from the source.

As a participant you’ll:

Walk away with direct, honest feedback on how to improve your elevator pitch, not just for media but for the public at large

•Learn what each top broadcast and business press judge wants to hear so you can improve your chances of getting coverage

•Help keep the San Francisco bay clean; the proceeds of the participation fees will be donated to the San Francisco Bay Keeper

•Network with other influential executives who swam with the sharks•Enjoy fun, games, drink and food with the judges and participants at the reception

 

We’ve had countless executives experience this event and rave about how much they learned and look forward to using the media’s tips in future pitches.  And others have landed themselves on television!  And the industry is taking notice too. Our event was named a Finalist in PR News’ PR 2013 Agency Elite awards in the “Promotion of a Firm” category.  Brave the media waters, conquer your fears and test your pitch in the deep end with Trainer Communications this year.

As we say at Trainer, ‘The truth will set you free, but first it may piss you off’




See you in the tank at the Hotel Vitale in San Francisco on Oct. 17

This entry was written by btillmans@trainercomm.com, posted on September 12, 2013 at 1:31 am, filed under Media Shark Tank, Uncategorized and tagged , , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



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