There are many ways companies stand out at tradeshows. Some use flashy booths, desired giveaways, even celebrity spokespeople. However, these tactics don’t always give you the best sales leads, which is the ultimate goal at tradeshows. Think about this: what if you organized an event where prospective customers could join in a private venue and hear about what your company has to offer straight from some of your existing customers?
A VIP dinner is an excellent way, especially during tradeshows when everyone is in one location, to demonstrate that a company has created a certain level of momentum and signal that it is hitting mass adoption by showcasing successful customers for analysts, media and prospects. Turning these dinners into sales opportunities makes them even more valuable.
Here are some best practices to consider before hosting an event:
Invite key customers and prospects to the dinner, letting customers drive more customers to attend. For example, the bigger the name of the customers company and the better the title, the more customers at that level you will be able to secure.
Offer customer awards as part of the dinner to recognize customers’ commitment to the vendor. Think “Best technology implementation,” “Best ROI” or “Best use case” as examples of awards that can be given out. You can create a Tiffany award, a handsome plaque or other form of corporate recognition. You can present the award at the dinner, acknowledge the person publically and tell the story about how they are using your product or technology.
Invite industry analysts, if applicable in your market, to round out the mix of attendees.
Seating chart is key….Strategically place customers and prospects next to each other so the prospect is able to talk to the customer about your client’s product or technology and how it’s working for them. Make sure your executives are seated near the business press.
Reserve a private room and have the chef talk to the group about the food and wine pairings. Choose a menu that is at least three courses and space them to allow for talking between courses. Good food, conversation and a nice bottle of wine are a winning combination for getting folks to open up with one another.
As you start to plan a VIP customer dinner, here’s an event checklist and tips to get started:
1. Identify venue (make sure it’s a private dining room), timing and location
2. Identify food, wine pairings and other culinary perks
3. Secure attendees: business press, analysts, customers, prospects
4. Create a table seating chart (think strategically)
5. Have an ‘anchor’ gift for attendees (e.g., autographed cookbook from chef, cork pull, etc.)
6. Prepare talking points for executives
7. Prepare customer(s) that will get the award before the event; you don’t want to surprise them
8. Hire a videographer and have video consent forms for attendees to sign
9. Write a press release about the event / award winners discussing why you chose the companies and what important industry trends were addressed
10. Have fun and be creative!
So next time you want to stand out at a tradeshow, think about hosting a private event like a VIP customer dinner that will give you the most ROI for your money and will help elevate your company’s image with existing customers and shrink the sales cycle.
Trainer has extensive experience organizing large and small events at the major technology conference in San Francisco, Los Angeles and New York. We also frequently put on VIP events for our customers who want to showcase their new services with their most valued prospects. Whether it’s Dreamforce, VM World, Oracle Open World, CES, NAB, RSA or BlackHat we are here to ease the stress of conference season while accelerating your sales cycle.
If you’d like to discuss how we can help with your next conference, let us know and we’ll set up a free consultation:
This entry was written by November 14, 2013 at 10:20 pm, filed under Business Strategy, Marketing, Sales, Security, Storage, Uncategorized and tagged award shows, BlackHat, CES, conference parties, Dreamforce, NAB, networking, Oracle Open World, RSA, tech events, tradeshows, VIP events, VM World. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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Colleagues I work with at my day job at Trainer Communications are constantly proving their business media story-telling expertise and strategic knowledge of journalists’ target audiences, the past couple months few are notable. Starting in September, Trainer clients have gained visibility in digital, print and broadcast media outlets that include The Wall Street Journal, San Jose Mercury News, CNBC, USA TODAY, Bloomberg, Forbes, Fox News, NBC and more.
Clients receiving write-ups and broadcast coverage have included a mix of high tech B2B and B2C vendors serving all industries and markets. Here is a brief lineup of clients earning top spots in the globe’s leading outlets, the related Trainer teams, summaries of and links to the news Trainer helped them to develop, articulate and land:
From the IT security team:
Norse: Featured in USA TODAY and syndicated repeatedly as a result, this security start up was covered for its ability to provide live threat intelligence needed to protect the Internet of Things —http://www.usatoday.com/story/cybertruth/2013/10/15/hackers-taking-control-of-internet-appliances/2986395/
Venafi: Featured in USA TODAY and the San Jose Mercury News, this provider of security solutions that protect trust for enterprise digital communications was featured in stories discussing the impact on security the federal government shutdown had and how NSA-surveillance is impacting the business of security — http://www.usatoday.com/story/cybertruth/2013/10/08/cybersecurity-guidance-wains-due-to-government-shut-down/2944855/; http://www.mercurynews.com/business/ci_24437687/nsa-spying-could-prove-costly-bay-area-and?IADID=Search-www.mercurynews.com-www.mercurynews.com
SpectorSoft: Known for helping companies to detect insider threats that frequently lead to data breaches and fraud, this client was featured in Fox News Small Business Center for research it brought to market along with a new product – http://smallbusiness.foxbusiness.com/entrepreneurs/2013/09/25/inside-job-how-to-prevent-employee-data-breaches/
From the Storage Team:
Virident: Acquired for more than $600 million, this leading provider of Flash storage was featured over 150 times across all news mediums, with a stunning news report in Forbes as well as coverage in Reuters – http://www.forbes.com/sites/petercohan/2013/09/13/western-digital-buys-fast-growing-virident-for-685-million/ ; http://www.reuters.com/article/2013/09/09/us-westerndigital-acquisition-idUSBRE9880I120130909
From the Consumer Team:
OMG Life: This UK-based supplier of precision-based motion-tracking systems and cameras took the consumer-tech world by storm when they popped up on a feature story in CNBC — http://www.cnbc.com/id/101143676
From the Wireless, Telecom and Networking Team:
Qylur: Focused on preventing physical security breaches that lead to terrorist attacks and life-threatening incidents, the startup burst onto the US homeland security radar with multiple business features including video reports in The Wall Street Journal and on Fox Business, as well as a feature story in Bloomberg — http://video.foxbusiness.com/v/2781875682001/self-service-security-screening-at-airports/?playlist_id=1671716501001; http://www.businessweek.com/articles/2013-10-22/at-the-airport-of-the-future-even-the-security-check-is-self-service; http://live.wsj.com/video/the-self-service-future-of-security/DED7EF31-6D42-4D52-AB54-BE4613609DB5.html#!DED7EF31-6D42-4D52-AB54-BE4613609DB5
Ikanos: This public player (NSADAQ: IKAN) providing advanced broadband semiconductor and software products landed front and center in a conversation with NBC Bay Area news anchor Scott McGrew about the intersection of TV and Internet: http://www.pressheretv.com/over-the-top/
This lineup is just a few of Trainer’s accomplishments over the past couple of months but worth mentioning, as rarely will any strategic communications agency offering integrated AR/PR and marketing have this much high-level business press success across all practice groups in such a short period. I asked Trainer’s founder and CEO Susan Thomas to sum up the success in her own words:
“Most high tech vendors’ attempts to capture executive audience attention through the business press are stalled by communication firms that lack key relationships with top journalists and that don’t know how to develop news into a story that appeals to business audiences,” said Thomas . “We work very hard at every level of the organization to establish relationships with key reporters, stay abreast of trends and stories they care about, and design events that help us to get to know them on a personal level.”
Did I mention, in addition to this brief success history that has taken place over the past few months, since the beginning of the year the Trainer practice groups have landed clients in top-tier business press 95 times … 95 TIMES!
Great work Trainer practice group teams!
Tweet This: Awesome Biz Press #PR Sept. Oct. @TrainerComms @Norse @Venafi @Virident @Ikanos @Solutionary http://www.trainercomm.com/blog/?p=779
This entry was written by November 5, 2013 at 7:18 pm, filed under PR, Press Relations, Security, Storage, Trainer Communications and tagged Bloomberg, broadcast coverage, business media, CNBC, Forbes, Fox News, Ikanos, NBC, Norse, San Jose Mercury News, Solutionary, The Wall Street Journal, USA TODAY, Venafi, Virident. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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One of my favorite “get smart in a hurry” tricks is to attend a Sirius Decisions conference. If you don’t know this organization, I highly recommend them if you want to be prepared for the latest marketing trends, tools, and ideas. Fortunately I had an opportunity to attend one of their conferences in Redwood City recently, and the topic couldn’t have been hotter “Content Strategy.”
The room was chalked full of impressive CMOs and marketing executives discussing everything from what content plays best in which format, to the complex business model associated with developing content for each of your buyers (just imagine a Rubrics cube). Here are few quick concepts that came out of the discussion – and if you need more – feel free to contact me directly.
- Content strategies are essential, do you have one? Many companies are so reactive, they don’t have even a few minutes to sit down and think about a content strategy. At a 50,000 foot level, a content strategy is the intersection of what you know and what your prospects care to learn. A content strategy is not your press release calendar.
All buyers are not created equally, does your content strategy serve your different audiences? Invest some time in discussing buyer personas and understanding those personas at a granular level with your team. During the conference I asked the question “how many personas could a sub-$100M company dare to try and serve?” – and the answer was no more than five. I can’t tell you how many times I’ve seen a five year-old company with revenues of $50M planning for six or eight personas.
- Developing a content strategy is a complex process, and it’s even more difficult to find good content creators. The Sirius Decisions analysts suggest that your best bet is the same folks who know your customers and markets best: product managers, technical writers, and outbound communications specialists. With that said, the person running the content strategy is likely going to be a person with a strong public relations background. Someone who can “sniff out” the information that will resonate best and have a critical eye for the content and ensure it is compelling for your audiences.
- It’s not enough to have a strategy and deliver content. You must measure the efficacy of every piece of content. HubSpot was mentioned as a master content developer – and as a result of their efforts in content have quickly grown the company. Ironically the nice folks at HubSpot are also uniquely suited to measure the efficacy of the content. Coincidence? Probably not.
Never has it been truer: “content IS king.” But this is only true if you have the right content on the right communications channel. With some careful planning and the right measurement tools, you’ll learn quickly how to get your buyers to respond and engage. Then your only question will be what to do with your spare time…
For more additional guidance on developing a killer content, download this free guide by HubSpot; A Practical Guide to Building a Killer Content Strategy.
This entry was written by October 24, 2013 at 8:14 pm, filed under Business Strategy, Marketing, PR and marketing agency best practices and tagged collateral, content strategy, HubSpot, inbound marketing, outbound marketing, personas. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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Picture this: a company has been working hard developing a new product or service and needs to get the word out to relevant business press before it’s launched. They are confident in their innovation and make the pitch, but they end up failing to gain recognition from the press.
Even though the company has a great product, the press just don’t see it. It is so critical to get the word out before a launch to generate sales. Businesses can’t afford a misstep.
So what can companies do to make sure this scenerio doesn’t become a reality? Events like Trainer Communications’ upcoming Media SharkTank offer effective forms of private media training that teach companies how to ensure success in capturing the eyes of the business and broadcast press.
Media training matters
Does media training really make a difference? In each of these articles the answer is yes, yes and yes. Reading them you will find clear evidence on the importance of media training. Whether it be preparing for an interview or pitching for coverage, you need to be prepared. This means not only learning the essentials, but continuously improving your interactions with the press. Even the most experienced companies will face difficulty getting desired amounts of media coverage if not adequately prepared.
The perfect pitch
The most obvious tool to use when reaching out to media is finding what best captures their attention. The ability to successfully sell your story is a learned skill, so recognizing what journalists look for in a pitch takes time and practice. CBS News’ Shonali Burke writes on the two critical elements of the perfect pitch. She explains that you must understand both the medium and the media in order to correctly position a pitch. To do that, sometimes the best thing to do is just ask the editor what makes sense to them. This is one of the key takeaways participants of the Media SharkTank get from their one-on-one, private time with the event’s distinguished panel of press judges.
The best form of media training
This may come as a shock, but some of the best media trainers tend to be experienced journalists; after all, they are the ones you are trying to reach. Your company’s interpretation of the perfect pitch may not be what the press is seeking. How you work to improve the pitch is up to you, but it can be argued that gaining direct and honest feedback from the press is the most valuable way to work towards your goal. An outsider’s perception of your pitch will help uncover its weaknesses. Whether it’s the content or presentation that is lacking, professional feedback helps you understand how to reformulate your pitch into one that receives the most coverage attention.
Media Training = Success
The importance of media training should not be underestimated. Don’t miss this opportunity to test your pitch with media from Forbes, NBC, CBS, and USA Today and others. With the right media training, you will have the tools to take your company’s story and press coverage to the next level.
For more information about the Media SharkTank check out this video of past participants to hear about the media training they received:
This entry was written by September 26, 2013 at 7:11 pm, filed under Uncategorized. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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It’s not infrequent to hear business discussed as a matter of life or death.
Salesmen guard their six-figure POs “with their lives.” You might hear hyperbolic statements like “I’d give my right hand to get a meeting with Facebook.” This high-risk, high-reward nature of the tech industry is reminiscent of a hyperactive Darwinian model where survival of the fittest is the only way of life.
Given this reality the old sayings “it’s better to fail among friends than die among enemies” or “it’s better to die in the field than in the stands” holds particularly relevant. What can companies do to help ensure their survival?
Trainer Communications’ Media SharkTank gives tech companies ranging from startups to public the opportunity to test their pitch with top broadcast and business press, and hedge their bets by testing new product or company messaging with multiple media “sharks” at the same time.
When we present this idea to seasoned CMOs they often tell us we’re brilliant. Though we love complements, we are most excited about the win-win-win we provide to everyone who participates.
Win for Participants
The companies that pitch at the event get unprecedented exposure to top tech media, the ability to network and build relationships with these reporters, and the opportunity to secure coverage if their story sticks. They also get feedback on their pitch from the “sharks” in a private setting so everything said is confidential.
The value of this feedback can’t be underestimated given who it’s from. This year participants will pitch the likes of Forbes, NBC, CBS, PandoDaily, Xconomy, USA Today, the San Jose Mercury News and more. Check out the biographies of our media “sharks” for more info.
Remember that these reporters receive THOUSANDS of pitches a day. Don’t you want to know how to get your story and elevator pitch to the top of that pile? The implications of an amazing media and elevator pitch is that your story immediately becomes more attractive to all journalists, investors, prospects and customers, and opens the doors to the front pages of these premier publications with access to more than one billion readers.
Win for Media Shark Judges
The “sharks” receive multiple pitches from the boldest and brightest companies in the Valley, all in one night. They get to hear the stories from the source (usually CEO’s or top executives make the pitches) and are able to meet the face of the company in person. They also get to hear what their media peers think about the company’s product or service which often generates new story ideas.
Win for Charity
Lastly, the charity: all proceeds from the Media SharkTank go to benefit the San Francisco Baykeeper and the non-profit organization’s efforts to preserve the San Francisco bay.
Here are some common challenges the Media SharkTank can help you solve:
• Unsure if your corporate message resonates with the media, prospects, and new markets?
•How will positioning your company in new industry be received?
•Your latest product is going to launch soon, want to know beforehand if your message will resonate and standup next to the industry giants?
•Can’t seem to get coverage in the mainstream press, help?!
•We’ve never been on TV and are missing the instant validation that comes with this recognition.
•We don’t have time or ability to meet with the media frequently, how do we still get media coverage?
CEO Thomas Engdahl wound up with two major broadcast stories after participating in the Media SharkTank in 2012. Here he is pitching reporter Juliette Goodrich.
Consider one of the quickest ways to address the subjects with the best coaches out there, the actual sharks of the media industry. Register here for media training from the source.
As a participant you’ll:
• Walk away with direct, honest feedback on how to improve your elevator pitch, not just for media but for the public at large
•Learn what each top broadcast and business press judge wants to hear so you can improve your chances of getting coverage
•Help keep the San Francisco bay clean; the proceeds of the participation fees will be donated to the San Francisco Bay Keeper
•Network with other influential executives who swam with the sharks•Enjoy fun, games, drink and food with the judges and participants at the reception
We’ve had countless executives experience this event and rave about how much they learned and look forward to using the media’s tips in future pitches. And others have landed themselves on television! And the industry is taking notice too. Our event was named a Finalist in PR News’ PR 2013 Agency Elite awards in the “Promotion of a Firm” category. Brave the media waters, conquer your fears and test your pitch in the deep end with Trainer Communications this year.
As we say at Trainer, ‘The truth will set you free, but first it may piss you off’
See you in the tank at the Hotel Vitale in San Francisco on Oct. 17
This entry was written by September 12, 2013 at 1:31 am, filed under Media Shark Tank, Uncategorized and tagged business benefits, media sharktank, media training. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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Trainer Communications prides itself on “giving back.” Many of us are involved in charities as individuals, and we also support Trainer team philanthropy and charitable events. Oh, and did we mention, we are endurance athletes too? Sit back and watch this 80-second video about Trainer for Tatas – our famous Avon Walk for Breast Cancer Team!
For more information on Trainer for Tatas and the Avon Walk for Breast Cancer visit our team page here: bit.ly/16ewRXV
This entry was written by September 5, 2013 at 6:06 pm, filed under Giving Back, Trainer Communications and tagged Avon Walk for Breast Cancer, Charity, community, Giving Back, non-profit work, Team Development, Trainer for Tatas. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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While surfing the internet, I ran across an interesting article about what Generation Y “really wants from work.” Obviously curious, I clicked on the blog and proceeded to read about all of the ridiculous requirements that my generation was requesting, and how hard it could potentially be to find a job that encompassed this. Despite these requirements, within the first minute of reading I realized that I not only agreed with all of these things, but I myself was working at a company that offers me almost all of them.
A Family at Work
According to the post, Generation Y strives to find a work environment that feels like, “a family-like culture at work…a collaborative work environment, work-outings, and hiring like-minded individuals.” This is, as it suggests, probably the number one thing on my mental checklist. If I’m spending most of my day at an office, I want to like the people I am spending each day with. Thankfully, this is exactly what I have come to find at Trainer Communications, one big family where people are capable of laughing with (and at) one another while they complete their day-to-day activities.
Millennials want more out of a job than simply a check every at the end of every month. Yes, we want the money but, more than that, many of us seek out internships as an opportunity to gain knowledge about a career path or industry that we can’t get from a college professor. We want to know our work is important and that we’re making a difference. During my first week as an intern, I was already joining client calls, creating briefing sheets and monthly reports, and planning an entire event for our newest client. I could see the ways that my work was impacting my team and it was so rewarding and motivating to know that I was able to contribute.
The opportunity to speak up
Generation Y has grown up speaking their mind about EVERYTHING. We speak up when it comes to the rights of others, how late we think our curfew should be, what we want for dinner, and just about any other opinions that may cross our mind throughout the day. Have no fear; we will let you know exactly what we think about anything and everything whether you want to hear it or not. That said it’s no wonder that we look for work places that value our outspoken opinions. At Trainer I have found that innovation is always rewarded and encouraged, interns are always asked to speak their mind, and any idea is a good idea (even if it isn’t). Not one meeting has passed where I haven’t been asked to share my opinion about a topic or suggest any ideas that I may have.
So maybe, just possibly, it’s okay that my generation knows what we want because if I hadn’t I don’t know if I would be interning where I am now and loving every second of it.
This entry was written by August 28, 2013 at 8:21 pm, filed under Internship, Trainer Communications and tagged generationY, internship, PR, Workplace. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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As VMworld 2013 approaches it signifies that the conference season is in full swing. While this may bring a sense of anxiety from many marketers this is not the time to let ‘good enough’ be good enough especially for the storage industry. That’s not to say you aren’t making every effort possible to attract attendees to the booth to pick up leads through badge scans, booth conversations and product and service demos. However, VMworld had become the premier storage conference in the US and has a notoriously high volume of news that can generate so much noise that it can be difficult to rise above it and have your message heard.
Traditionally, companies use VMworld as a time for companies to unveil sparkling new products, attach themselves to the latest trend (last year it was software-defined) or make another major announcement. All too often, the stars don’t align and a new product isn’t available to generate the interest to garner interest from the media. If your organization falls into this camp then media relations is probably your biggest pain. You may even be asking yourself if it is worth paying an agency to do media relations around VMworld and other shows.
The truth is that even if your company doesn’t have a major announcement to make or have the ability to tie into an industry trend you can still secure media coverage that will support your event (and corporate) goals. If your public relations agency tells you without these assets you won’t be able to support the show through media relations, then you’re paying the wrong agency.
Companies get included in industry articles every day without a new product as an anchor, and while more difficult to achieve, news at industry events is no different. The question then is, “How do I generate buzz outside of product news?” For those who pay close attention to tech, trade and business media there are many ways to achieve this.
There are a lot of agencies starting to scramble right now to come up with ways to get their clients noticed at VMworld. That’s the first problem most agencies and their clients fall victim to – waiting too long to begin. Most conferences, including VMworld, wait until a few short weeks prior to release the media list. If you wait until the list is out to start planning you’re already behind the eight-ball.
To generate news at a major conference without a significant news asset planning must start in the months leading up to the show. The key is understanding what drives journalists. With that knowledge in your back pocket you can determine what parts of the upcoming show they will be most interested in and make the decision on when to make your announcement – before or during the show.
Post Conference Activity
Another consideration is developing assets at the show that can be quickly turned into news and delivered post conference. Many organizations fail to realize that in the weeks following conferences there can be a lull in activity from vendors but that journalists still need to feed their news pipeline. Realizing this, and if planned correctly, companies can use conference activities to extend the news cycle from the show.
Preparing for Success
It’s not too late to develop a successful media-relations plan for VMworld this year. To find out how, contact us at email@example.com or call 949-240-1749. If you don’t have time to change things up at this point but want to be better prepared for future media-relations campaigns and trade shows, let’s connect for an in-person meeting at VMworld.
- Angela Griffo, VP Infrastructure Storage
This entry was written by August 23, 2013 at 10:37 pm, filed under Business Strategy, PR and marketing agency best practices, Storage Trends. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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When you start an internship at Trainer Communications, you hit the ground running. Most companies provide a grace period for new employees to get comfortable before starting their actual jobs. My girlfriend works at Cisco and her first week was spent playing dodge ball, going to Dave ‘n Busters and devouring all the free food her new bosses were throwing at all the interns.
But from the very beginning of my time at Trainer Communications, I’ve been working on client projects that always keep me on my toes. Unlike the stereotypical intern, my responsibilities don’t include fetching someone coffee with cream and sugar. I’m given meaningful tasks that are vital to team success and add to the company’s bottom line. Interns at Trainer aren’t the slave labor of the work force. We add value to the company, making us members of the team just like everyone else.
The flip side of starting the real work so early is that you’ll have to adapt quickly for the first couple of weeks. Even when your boss tells you to ask questions when you need help, certain situations can be frightening when you’re out of your element. Being open-minded on new tasks has helped significantly when taking on daunting tasks. I have found catching a team member at certain times can make all the difference in the world, and refusing to ask for help would only be wasting their time as well as my own. It’s fast paced, but it’s a great learning experience geared towards the types of employees Trainer wants: the go-getters who aren’t afraid to jump into something they’re not familiar with.
Trainer happens to be my fourth company, but it’s the first one where I have felt a true connection with everyone. The people here make the experience of working much richer, and while we work hard, the atmosphere of Trainer is one of camaraderie. Every day, jokes between co-workers make their way across the office, and all people contribute. Unlike most companies, it seems, I don’t finish my day and reflect on how the boredom makes me want to pull my hair out. Sometimes days can be fairly busy, but you can always crawl out of your shell and chat with someone that knows how you’re feeling and truly cares. The one thing that remains constant at Trainer is the friendly relationships everyone has. I find these kinds of relationships to be truly valuable, since we all work so close together and continue to have nothing but positive remarks about one another.
This entry was written by August 22, 2013 at 6:32 pm, filed under Internship, Trainer Communications. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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Believe it or not, I have found things that I enjoy beyond marketing. I know, I know; with my silver tongue and compelling personality marketing seems a perfect fit. Alas, the fires of my heart burn towards other goals, too. Helping children, the great outdoors, singing ridiculous nonsense words and making silly faces: passions that surprisingly don’t fit that well into the business world. Just try getting your manager to sing a repeat-after-me song about 6 little ducks. These loves fit in well at summer camp however, and I recently spent my first summer ever as a camp counselor at a place called Camp Okizu. It’s a place for children affected by cancer, either in themselves or in a sibling, to come and get away from the stress and struggles of dealing with such a terrible illness at such a young age.
Ok, so I was a camp counselor. What does that have to do with an internship here at Trainer? Well what if I were to tell you that without Trainer, I would have never gotten the opportunity to go to camp at all? Take a minute to collect your thoughts from around the room, because I’m sure that blew your mind.
I don’t just mean that Trainer gave me time off to go volunteer (but I got a full week!). Our own Travis Anderson, an employee here who has been volunteering at Camp Okizu for 6 years, introduced me to the program one day over lunch in the kitchen. He had gotten a week off earlier in the summer to be a counselor and inspired me to give it a shot. Because here at Trainer, everyone shares a strong sense of giving back to the community. Trainer for Ta-Ta’s, an initiative started by our own Caitlin Scott, is the flagship of Trainer’s community service and is currently 60% finished in its goal of raising $10,000 towards breast cancer research.
But what if breast cancer isn’t your charity of choice? Does Trainer just say tough ta-tas? (yes, that was the absolute “breast” joke I could think of.) Not at all!
Trainer sponsors a number of charities and community service organizations such as Bay Keeper, with the proceeds of our Media SharkTank, or long-time team member Ross Perich’s annual ride for Leukemia, and many other worthwhile causes. Whether that’s getting a few days off to go volunteer at a summer camp, a mention of the charity on the website or at an event, or internal promotion of the organization through our employees, Trainer really tries to help you help the world to be a better place.
This entry was written by August 19, 2013 at 10:21 pm, filed under Internship, Trainer Communications. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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