June 4: Trainer Communications announced today that Ragan’s PR Daily has honored Trainer Communications with the “Best Video” award in the “Company Overview” category for its work with Qylur Security Systems. The PR Daily Video Awards recognize videos that maximize production values, stretch small budget dollars, craft compelling, dramatic stories, and take full advantage of the powerfully humanizing and personalizing video format.
To view the Qylatron™ Entry Experience Solution award-winning video, click here.
After seeing the aftermath of the Madrid bombings on CNN in 2004, Dolev was moved to change the security screening experience forever, resulting in her founding of Qylur Security Systems. As the company prepared to emerge from stealth mode in 2013, Qylur challenged Trainer to tell a passionate and emotional story that explained Qylur’s security technology in a simple way. Within two weeks of launching, the video had earned more than 1,000 views on YouTube and The Huffington Post had included it in a feature on Qylur.
Ragan Communications award competitions are the most prestigious in the PR and corporate communications industry. PR Daily judges noted that within the first 30 seconds of the video, viewers were engaged and eager to hear how Qylur could help deter future acts of terrorism. According to PR Daily, “the team at Trainer Communications made the difficult look easy when it created a company overview video for Qylur Security Systems, a homeland security technology company.”
With the wild popularity of YouTube and the ubiquity of smartphones that shoot high-def video, it seems that almost everyone is a videographer and producer these days. The technology is so user friendly – shoot, edit, share – anyone can produce a video, right? Not Really!
Download the new ProMotion Studios Solution Brief to find out how you can make maximum impact with your new Corporate Video or Animation: 5 Tips for Your New Corporate Video – Solution Brief – F60414
This entry was written by PR, Security, Trainer Communications, Uncategorized, Video, Video Production and tagged Corporate Video, ProMotion Studio, Video Production. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
For those of you who missed Trainer’s Media SharkTank 2012, watch this “Got a Minute” video to learn important story pitching tips from Fortune, CBS, NBC, and PandoDaily. We look forward to seeing you at SharkTank 2013!
Thanks to everyone who participated in Trainer’s 2012 Media SharkTank! The media pitching frenzy was a great success. Some pitches were so successful they secured media coverage. All participants left the tank with firsthand advice on how to fine-tune their business press pitches, and the media received great stories to look forward to in 2013. Take a look at what top press from Forbes, Bloomberg and NBC News see looming in 2013. As always, let us know what you think!
If you didn’t get a chance to pitch in the tank last year, have no fear. We are already preparing for Media SharkTank 2013…Do you have what it takes to swim with the sharks?
Trainer Gets Up Close with Nick Bilton of the New York Times
He’s been interviewed by ABCNews’ Diane Sawyer and CNN’s Wolf Blitzer, but New York Times technology reporter and author Nick Bilton never really hit the big time until he spoke to Trainer Communications earlier this year (can you sense a heavy dose of sarcasm here?). We caught up with the equally ebullient and brilliant Mr. Bilton who prognosticates and pontificates about the future of TV, the pervasive impact of the Cloud, and dare we say – another tech bubble.
Got a minute? That’s all Nick needs to share his top tidbits with Trainer. Roll the video please…
• Work hard.
• Deliver “crazy good” client satisfaction.
• Play hard.
Those are the top three mantras of Trainer Communications; oh, and let us also remind you that we have a ton of fun along the way.
We just enjoyed an amazing holiday party at Trainer for all of our employees and significant others. It was a progressive party format starting with a champagne bottle sabering contest here in our office (yes, really!), followed by a gourmet, sommelier-led wine tasting with paired appetizers, followed by a shopping spree at Williams-Sonoma where Trainer picked up the tab of course, followed by a delicious dinner at a 5-star restaurant, and a cocktail night cap at a watering hole featuring a pool shark who taught us all how to shoot like Minnesota Fats.
Our office always looks great with all of our employees taking artistic license to dress up their offices and cubicles to recognize the holidays in their own personal way; however, this time of year a few Trainer employees really went crazy as they tried to win the “Best Decorated Cubicle” contest at Trainer Communications. For those of you who can’t come by the office to see this first hand, check out the video. Ho Ho Ho! Happy Holidays and cheers to a Happy New Year!
With the wild popularity of YouTube, Flip video cameras and the iPhone, it seems that almost everyone is a videographer and producer these days. The technology is so user friendly – shoot, edit, share – anyone can produce a video, right?
It all depends on your definition of quality. Granted, most of us aren’t ready for Hollywood, nor do we need to be; but for businesses – especially technology companies looking to video as one more way to evangelize stories in a professional manner – you may want to think twice about “Joe iPhone dude” shooting, editing and producing your new product launch demonstration or customer testimonial video. As the saying goes, “you get what you pay for.”
Here are five tips to consider when shooting and producing a high-quality video for your business:
1. Less is more and “make it move.” Research shows the most widely watched videos are less than 60 seconds. That’s not to say longer videos aren’t also successful, but you need to know how to make a video “move” and stay engaging for its entire duration.
2. Beware of rookie shooting mistakes. Everyone’s first inclination when using a video camera is to pan and zoom. Such camera moves are inherently slow moving, which is the last thing you want when you are trying to produce a fast-paced, tight video.
3. Short and sweet sound bites. The best sound bites are only 3-5 seconds long. Look for a producer with a television background who both knows how to ask questions like a reporter to illicit conversational, succinct sound bites, and who can “hear” a sound bite – this is an art.
4. It’s not what you say; it’s how you say it. The most brilliant people in the world can deliver the worst sound bites on camera. A monotone voice and stiff body language will ensure a video flop. Tap a former reporter to conduct the interview so your spokesperson loosens up and becomes as smooth an orator as someone in the Oval Office.
5. Tell a story. Everyone loves to listen to a good story, so plan your story in your shoot. The best videos are ones that weave a story-telling element along the way. This is a lot easier said than done – again, consult a professional who can capture the right pictures and voices to tell a story to keep the viewer engaged and tally up thousands of YouTube views.
Indeed, in the digital age, video production has become commoditized, and because it’s so popular and “everybody’s doing video,” quality standards are often compromised. So how can you protect yourself and verify if someone knows what they are doing before engaging them on a video project?
Just like you screen a job applicant, consider asking your videographer a few questions from the following list (only the good ones will know the right answers!).
1. Why is it important to white balance a video camera?
2. What does the phrase “wide, medium, tight” mean to you?
3. What is the purpose of a cutaway shot?
4. Do you typically butt-cut your sound bites? Why would you do this?
5. What’s the difference between A-roll, B-roll, and voice overs?
Oh yea, if you want to know the answers or consult with us about how to distinguish “Frank’s Flip Cam Productions” from true video professionals, we are happy to assist. Just contact us here – no need to disturb your Hollywood agent. Or if you are really creative, submit your questions via video and we just might post them on TrainerTV!
This entry was written by Marketing, PR, Social Media, Video and tagged Animation, Marketing, PR, Video. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.