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Got a Minute for Ben Parr, Co-Editor at Mashable?

Got a minute? It’s no surprise that Ben Parr of Mashable is a self-proclaimed adrenaline junkie, always on the hunt for the latest technology scoop in Silicon Valley; but did you know he likes to jump out of airplanes too? TrainerTV shares more about one of the top tech bloggers in the business.

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This entry was written by admin, posted on March 17, 2011 at 5:31 pm, filed under Marketing, PR, PRSA, Social Media. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.

Marketing & PR: The New World Order


Trainer to Sponsor PRSA Media Predicts event for 2011

By: Susan Thomas

Make no mistake, the “new economy” has left many businesses on shaky ground, and this is particularly true in high-tech.  The rules have changed.  Clients need assurances associated with their marketing and PR investments.  Now agencies offering PR and marketing services are getting more pointed requests for specific types of results from prospects and clients – and the straight “retainer” based agencies are in unfamiliar territory.

Keeping up with the change can be challenging – so perhaps the following two resources can provide some answers (and relief!).  First, Trainer is once again sponsoring the PRSA Media Predicts event for 2011.  If you haven’t attended, it’s worth a few hours to hear from media all-stars who are willing to discuss their focus for the coming year.  All of our favorites will be speaking and it’s always entertaining and informative.  If you can’t get a ticket, send us an email.  You never know, we may have a spare seat at our table.  The event is scheduled for Thursday, December 2nd at the Computer History Museum in Silicon Valley.

For more “must see TV,” check out the event Trainer is hosting on December 16th.  We’ve invited some of the country’s most impressive media, analysts and consultants to discuss the analysts’ role with the media.  We hope to answer questions about how the analysts support media coverage in 2011 and beyond and their value to vendors and end-user clients.  We’ve surveyed nearly 200 media in the U.S. and in EMEA that will serve as the foundation for this discussion.  Our line-up is shaping up nicely with old friends Josh Greenbaum (noted enterprise software analyst from Enterprise Application Consulting; Sam Whitmore and Ari Levy, Bloomberg Businessweek reporter; and a guest from Forrester.   If you’re interested in attending, let us know email, we’re trying to accommodate as many of our clients and friends as the fire marshal will allow.

No doubt, things look different than they have in recent history.  Now is the time to build your media and marketing strategy based on new information from the movers and shakers in the industry.  We hope to see you at one of these awesome events and reach out to me on Twitter @SusanTrainer and keep track of all the tweets at #Mediapredicts.

This entry was written by, posted on November 22, 2010 at 9:35 am, filed under Marketing, PR, PRSA. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.