Trainer Communications | Brand, Product, & Corporate Launches

Home » Services » PR Services » Brand, Product, & Corporate Launches

“Trainer was more than our PR agency - they were our partner and ultimately became part of the Sygate family. They brought two things to the table that helped Sygate tremendously - one was valuable communications strategy, and the second was the ability to execute on that strategy. Over the course of our relationship, Trainer did a great job helping us develop the story and secure coverage that clearly validated Sygate's thought and technology leadership - which is why the relationship was so successful.”

John De Santis,

Former CEO, Sygate, (acquired by Symantec in 2005)

We know what it takes to launch a company, a product, or a new brand. No cookie cutter approaches here! To succeed at a launch, you’ve got to get noticed, and to get noticed you need a savvy and creative communications team with countless launches under its belt. Trainer defines objectives, plots an end-to-end strategy, guarantees a results forecast, and delivers. Whether you’re meeting with industry analysts, being interviewed by the premier business journal, or getting your product reviewed by the hottest blogger, we will support you every step of the way all the while delivering glowing results, on time and on budget.

Trainer Communications has the tools, techniques, and talent to ensure that you’re on every radar that you value when you’re launching. We’ll generate visibility in places that will maximize business impact – from broadcast to business press to analyst reports to consumer-focused publications and the most technical of engineering journals. And we focus on building a foundation with media and analysts that will provide sustained momentum.

The Trainer Way

Strategy – We map communications goals directly to your business goals, and develop tactics that execute decisively on this unity of vision.
Creativity – Trainer’s team members are skilled at applying the right mix of non-traditional and traditional solutions to your PR, AR, and marketing challenges.
Innovation – Whatever your industry, our knowledge and perspectives on both your target market and what works in PR, AR, and marketing are always expanding, so that your communications are always fresh and hit their mark.

The Trainer Way

Speed – The deep domain expertise every Trainer team member brings to each market we serve means that we understand your lingo and your audiences so that we can move fast to accomplish the mission.
Agility – Our extensive experience in communications entails that we can adapt quickly and flexibly to the inevitable shifts in the market landscape.
Momentum – Rolling thunder visibility is achieved by the consistent application of the communications strategy by passionate communications pros driven by meeting goals – your goals.

The Trainer Way

Forecasting – Accurate results forecasting based on goals and resources.
Metrics – Metrics Matter™ ScoreCard keeps track of all communications results for straightforward assessment of progress.
Guaranteed – Results, not empty promises

How do you know if your communications program is successful?
>Metrics Matter™.