“I am thrilled to be working with Trainer Communications again. When I think of Trainer, the first thing that comes to mind is trust — trust that they’ll get the job done without hand-holding or headaches. Trainer is an extension of my marketing team that’s so integrated into what we do and where we’re going, it’s as if we’re sharing the same office. Trainer knows the nuances of a start-up like no other communications firm in Silicon Valley, and it has the track record to validate such prowess.”
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Senior Vice President of Marketing for Velosel
Today’s consumers play a major role in influencing the success of many companies – whether tech or non-tech products, or online or offline services. Requiring a different mindset from a B2B play, consumers and consumer-facing press are bombarded with thousands of pieces of information daily.
How can your company stand out amidst such communications chaos where thousands of companies are clamoring for attention? Not only does Trainer Communications understand this rapidly evolving consumer-empowered landscape, we also recognize “the power of the click” and how advertising dollars drive every decision -- whether strictly business or editorial. Our PR “intellectual property” allows us to cut through the clutter to make that all-important connection that sticks.
Trainer’s team has deep experience connecting with consumer audiences in many corporate, marketing and branding communications programs for household names including Apple, IBM, Pfizer and Toshiba, as well as for emerging Web 2.0 and medical device companies, hospitals, the YMCA, and Jewish Community Centers.
Trainer’s consumer-reaching clients benefit from our knowledge, our connections with the right press, analysts, bloggers, and associations, and with our business connections both large and small. Most of all, they benefit from our customized, creative approach geared to influence the influencers – the consumer audience.
With new ownership at Bear Valley, the resort set a goal of reviving its image and restoring popularity for its family-friendly atmosphere. The challenge was to steal some of the spotlight from Lake Tahoe-area ski resorts, as well as the neighboring Kirkwood resort, by emphasizing driving convenience and promoting family-focused resort improvements.
