“Trainer Communications is the saviest firm in the valley and we consider them our best PR partners. Their senior team of professionals have a depth and breadth of technology understanding that is unparalled in the industry. Trainer Communications really understands how to work with us to maximize the use of television as an effective publicity tool. With their help, we get great content for our news program, and their clients receive nationwide exposure before a highly desirable audience.”
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Producer, Business Now
Elizabeth Zaborowska
Senior Director, Storage and Virtualization Practice
ezaborowska@trainercomm.comElizabeth brings fourteen years of wide-ranging experience in communications strategy and services to her role at Trainer Communications. With an insatiable interest and enthusiasm for innovation, Elizabeth has dedicated her career to delivering positioning, marketing, public relations, and design services to startup and public companies on both coasts.
Over the past decade, Elizabeth has predominantly promoted technology-driven companies – building strong storage, virtualization, and information security domain expertise. Prior to joining Trainer, Elizabeth spent six years in a marketing operational role at FalconStor Software, a leading data protection and SAN/NAS virtualization company. Before FalconStor, Elizabeth ran a consulting practice providing marketing communications, graphic design, and public relations services for the online ventures of established offline companies, as well as for emerging for-profit and non-profit organizations. As a consultant, Elizabeth supported companies within many industries including transportation, health and wellness, education, and the arts.
Elizabeth applies an integrated approach to the union of public relations and marketing communications – ensuring that the functions work synergistically and that programs and messaging are consistent for internal and external audiences. With a passion for developing winning strategies, excellent writing skills, deep analyst relations, an intimate grasp of the world of new media, and a strong organizational aptitude, Elizabeth has become an invaluable asset for the stealth startup as well as the established public company.
Elizabeth graduated cum laude with a B.A. from Tufts University.
Q&A:
- Most daring adventure: deciding to sign up for a triathlon even though Liz is to water as a fish is to salsa dancing – and crossing the finish line.
- Major PR rush: succeeding in getting a previously unknown client mentioned regularly alongside the major industry incumbent.
- Did you know? Liz speaks three languages, but Italian isn’t one of them. Unless you count fluency in pasta, cheese, and wine.
- Favorite hobbies: being in motion – traveling, hiking, running, yoga, cooking up new recipes, and motorcycling. Liz has been enamored with motorcycles since age of 2 when she asked her father to seat her on a parked one.
- Dream vacation: a plane ticket to another continent, unlimited rail passes, a blank pad of paper, a long book, a cell phone, a backpack (with wheels), and a travel companion open the joy of the unknown.
- Daily inspiration: yellow Labrador, Jazz, who wakes up each morning violently cheerful despite all of her medical issues. “It’s a new day! Woo-hoo! <wag wag wag> Look, WOW! <wag wag wag> It’s a brand new day!”
