“Trainer was more than our PR agency - they were our partner and ultimately became part of the Sygate family. They brought two things to the table that helped Sygate tremendously - one was valuable communications strategy, and the second was the ability to execute on that strategy. Over the course of our relationship, Trainer did a great job helping us develop the story and secure coverage that clearly validated Sygate's thought and technology leadership - which is why the relationship was so successful.”
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Former CEO, Sygate, (acquired by Symantec in 2005)
Technology geeks at heart, the Trainer Communications team has a passion for the freshest ideas, projects and innovations being developed and deployed – right this minute. Always on the lookout for the next disruptive technology, Trainer has cultivated strong relationships with the industry’s most respected venture capital firms and industry analysts for a deep understanding of the ever-shifting market dynamics and investment trends in emerging technologies.
Our emerging tech clients also benefit from our knowledge and tracking of the up-and-coming media outlets that are dedicated to covering your up-and-coming technology. These are cropping up almost as fast as the latest tech innovations in green, solar, and nano tech, and they are a formidable force in getting your product and company noticed. The traditional outlets are still important, but you need a communications partner that understands it’s not one or the other that matters in this brave new world. It’s got to be “both and”!
When it comes to launching a new company, product or market category, the old adage is true: “you never get a second chance to make a first impression.” The team at Trainer has launched more than 150 companies from obscurity to prominence. And our customized, high-velocity approach wins – delivering measurable outbound communications that support your emerging business objectives.
