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Malcolm Colton,

Former Vice President of Marketing, Cloudscape

Four Trainer Communications' Clients Honored by Red Herring and Computerworld




Trainer Enhances Its Reputation as the Exclusive Communications Sponsor for Supernova 2004


DANVILLE, Calif.— June 23, 2004 - Trainer Communications, a leading provider of strategic communications and public relations services for emerging high-technology companies and start-up initiatives, announced today that four of its clients recently received national honors. Red Herring named Aligo, IPWireless and Sygate to its “Red Herring 100” list, representing the top private companies that have demonstrated outstanding achievements in leading the technology market; and Computerworld honored WhereNet with a 2004 “Best Practices in Mobile & Wireless” award. WhereNet, in conjunction with one of its customers, NYK Logistics, received this prestigious award during an on-stage presentation at last month’s Computerworld Mobile & Wireless World conference in Palm Desert, California. The two companies were also featured in a special supplement in the June 14th issue of Computerworld.

“We take great satisfaction in helping our clients garner national recognition,” said Susan Trainer, president of Trainer Communications. “These kinds of national awards validate the credibility for start-up companies and in many cases put them on the map for the first time. What makes these awards all the more special is that they are voted on by editorial boards and teams of industry experts who evaluate hundreds of companies every year, yet they choose only a select few.”

Also today, Trainer Communications announced its selection as the sole communications sponsor for Supernova 2004 — the only event of its kind devoted to decentralizing technology that brings together compelling people and companies from the converging worlds of computing, telecom, and digital media. Supernova takes place this week, June 24-25, in Santa Clara, California. This year’s prestigious speaker lineup includes Ray Ozzie (CEO, Groove Networks), Jonathan Schwartz (President, Sun Microsystems), Niklas Zennstrom (CEO, Skype), and Esther Dyson (Editor at Large, CNET Networks). For more information about Supernova 2004, visit www.pulver.com/supernova.

“We are pleased to have Trainer Communications participate as a sponsor of Supernova 2004,” said Kevin Werbach, technology analyst and founder of Supernova. “With its reputation as a leading communications firm for technology start-ups looking to establish themselves in the market, Trainer is a perfect match for Supernova, recognized as a forward-thinking event that brings together leading innovators and high-tech success stories.”

“We are honored to be working with Supernova for the second time. Supernova represents a who’s who of technology’s most influential pundits and entrepreneurs, and to be able to share the limelight with them is a tremendous privilege,” said Trainer.

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About Trainer Communications

Trainer Communications is dedicated to delivering customized marketing communications and public relations campaigns to emerging and high-growth companies. Trainer’s services enable companies to effectively communicate with their customers, partners, and investors, as well as the media and analyst communities. Trainer is the only agency that guarantees quantifiable results directly related to its clients’ business objectives. Established in 1995, Trainer Communications has aggressively grown by successfully working with more than 150 companies, supporting approximately one-third of the portfolio through a positive liquidity event. Some of Trainer's most notable successes include BookCrossing, Brocade, Cloudscape, Credant, CrossWorlds, eBoodle, G-Log, Itronix, Jericho Forum, ONStor, Presidio, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, Trainer Communications offers deep domain expertise across a range of technologies, including storage, information security, enterprise software, networking, consumer technology, and communications/optical/wireless.
For more information, visit www.trainercomm.com.

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