Trainer’s creative video campaign for CREDANT generated major consumer and corporate buzz for the company’s new encryption feature that protects data on iPods. The man-on-the-street video got thousands of views on YouTube as well as other user-generated content sites, while execs were featured on Bloomberg, the BBC, and more…
Click here to find out how CREDANT stood out from the crowd

When Gresham Enterprise Storage switched gears mid-year from its direct sales heritage, Trainer strategically repositioned the company amongst resellers, customers, media, and industry pundits as a channel-only company, developing slick messaging and branding for the new program. The result? Consistent monthly coverage in top-tier channel publications that made Gresham’s phone ring with several key reseller suitors for a kickstart in VAR partnerships and channel sales.
Click here to find out how Trainer shifted market perception of Gresham’s sales model

Trainer’s tightly integrated media relations, analyst relations, and marketing communications initiative gained Radiance, then a struggling startup in a market plagued by inertia, a new lease on life. Trainer “reeled in several big fish” feature stories in networking, IT and digital media press, as well as secured critical analyst validation for the company’s groundbreaking approach to enterprise large-file transfer over the Internet.
Click here to find out how Radiance captured mindshare from the incumbents