The best technology doesn’t always win, and being the first to market doesn’t guarantee success. Successful companies are those that have not only mastered their message, but also the art of delivering it. Because we have worked with dozens of start-ups, we know what messages resonate with all of the key constituents – customers, partners, analysts, press, investors, and the public. Trainer Communications has a proven process – augmented by industry influencers, analysts, a customer audit, and competitive analysis – that can help develop and refine your message and clearly differentiate you from your competitors.

Branding can be thought of as part science, part alchemy. Not enough of one or the other and you end up with a dud. When Trainer clients need to powerfully brand a new product, solution, or service or rebrand an existing one with flair, they turn to our branding wizards. While we don’t wear lab coats or star-covered hats, we follow a rigorous process that combines meticulous research and boundless creativity. We develop branding that – unlike others’ misguided attempts – tightly integrates with your company’s messaging and positioning and aligns with your business goals. As with everything we do, we make sure branding makes sense within the context of your company’s bigger picture, while packing a punch of originality.

As a marketer, rarely does a day go by when your sales department isn’t knock, knock, knocking on the door for more leads, leads, leads! Whether your marketing organization needs a helping hand on the lead gen front, or whether offloading lead gen is a key objective, Trainer’s marcom pros can help you meet and exceed those lead quotas. (And make the sales team your new best friend.) Since no two industries are alike, we offer a flexible, strategic approach to lead generation that synthesizes the latest in proven tactics in your particular market space, evolving as new opportunities arise and older methods wane.

Creative writing is an art… and at Trainer Communications, we’re the Picassos of prose. You name it, we’ve written it. From high tech to consumer tech, from community organizations to social networking sites, we can transform your company’s content into a masterpiece.

Whether it’s a corporate overview, product web pages, a sales datasheet for your internal team or the channel, ad copy, or a quarterly newsletter, we can deliver succinct, high-impact copy to punctuate everything unique about your company, your people, and your offering. We also offer our clients tangible ways to leverage all those excellent PR results and hard-won third party validations with professionally customized sales tools and marketing sheets that promote the best of what the media and analysts have been saying.

Whether our clients need a whole new website, a section of a website for a product launch, or a single page for a thought leadership campaign or lead gen initiative, we’re at their service. Trainer takes the hassle out of updating or totally renovating your company’s web presence, managing the content creation and/or design process from start to finish to ensure a seamless and painless experience. Trainer’s domain specialists write catchy content that is search engine optimized and matches your messaging and positioning for a website that supports your marketing mission. And whether your organization’s style leans towards the conservative or the avante-garde, our top-notch web creative services will wow your audience while meeting your budget.

With the rise of podcasts and webcasts, coupled with the booming popularity of videos on the Internet, the spoken word has become an essential component of communications and lead generation campaigns. And if a picture is worth a thousand words, imagine the value of a video. Let us work our audio-video magic to make your company seem larger than life.

Testimonial marketing videos are our specialty. We offer turnkey video productions from concept to completion. Let your customers, partners, or industry pundits tell your story for you – their credibility speaks volumes.

Whether streaming on your website, playing in your booth at a trade show, or distributed on CDs or USB drives, Trainer’s custom marketing audio and video pieces will turn skeptics into believers and your prospects into customers. The business benefits of your company’s products and services really come to life through the immediacy of video, webinars, and podcasts.

We understand that how words are presented is often as important as the words themselves. Trainer offers expert graphic design services that creatively bring ideas and copy to life. From individual datasheets and slideshow presentations, to websites, logos, and end-to-end branded makeovers, our full service agency will create custom work that coordinates with your company’s existing design paradigm or leads your look and feel down an exciting new path. We make sure that the graphic design we deliver stays true to our clients’ company ethos and clearly supports their various communications missions.

Your company doesn’t exist in a vacuum, and your marketing messages shouldn’t either. Trainer’s team excels at surveying your competitors’ marketing messages at every level – top down and bottom up – so that you can be sure that your marcom message doesn’t collide with the competition. No only do we avoid the clash, we also help clients stand out from the pack as our detailed competitive analyses uncover the white space in a cluttered market.

Bolstered by our domain expertise, we help you hone unique positioning that is defensible both from a technicaland business point of view. This competitive “intelligence” from the front lines is valuable for sales teams as well, so that they can walk into prospect opportunities armed with the knowledge of what “the other guys” are telling your prospects. And then wow them with your company’s unique value proposition.