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“Trainer was more than our PR agency - they were our partner and ultimately became part of the Sygate family. They brought two things to the table that helped Sygate tremendously - one was valuable communications strategy, and the second was the ability to execute on that strategy. Over the course of our relationship, Trainer did a great job helping us develop the story and secure coverage that clearly validated Sygate's thought and technology leadership - which is why the relationship was so successful.”

John De Santis,

Former CEO, Sygate, (acquired by Symantec in 2005)

Even if your spokespeople can wow the industry crowd with your company’s ideas, dealing with the media is a whole different ballgame. Don’t let your 15 minutes of fame feel like the longest hour of your life. Worse than that – don’t let one poorly executed interview wipe out what you’ve been trying to build for years. Trainer Communications will not only help you craft your message and increase your comfort level with the media, we will help you deliver in the style, tone, and format that makes the given media outlet and individual reporter or blogger tune in – and stay attentive.

Forget the “I’m no good at telling jokes” excuse. Speaking to the media may be an art, but it can be learned. Give us a few hours of your time, and we will transform you into the toast of any Toastmasters convention. With former print and broadcast journalists on our team, Trainer Communications polishes your interviewing skills and makes you the media’s best friend. And we can show you how to nimbly weave your strategic messages into every interview – no matter the line of questioning.

The Trainer Way

Strategy – We map communications goals directly to your business goals, and develop tactics that execute decisively on this unity of vision.
Creativity – Trainer’s team members are skilled at applying the right mix of non-traditional and traditional solutions to your PR, AR, and marketing challenges.
Innovation – Whatever your industry, our knowledge and perspectives on both your target market and what works in PR, AR, and marketing are always expanding, so that your communications are always fresh and hit their mark.

The Trainer Way

Speed – The deep domain expertise every Trainer team member brings to each market we serve means that we understand your lingo and your audiences so that we can move fast to accomplish the mission.
Agility – Our extensive experience in communications entails that we can adapt quickly and flexibly to the inevitable shifts in the market landscape.
Momentum – Rolling thunder visibility is achieved by the consistent application of the communications strategy by passionate communications pros driven by meeting goals – your goals.

The Trainer Way

Forecasting – Accurate results forecasting based on goals and resources.
Metrics – Metrics Matter™ ScoreCard keeps track of all communications results for straightforward assessment of progress.
Guaranteed – Results, not empty promises

How do you know if your communications program is successful?
>Metrics Matter™.