Trainer Communications | Messaging & Positioning

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“Trigo was interested in pursuing new PR activities that would promote our thought-leadership with press and analysts. Trainer Communications created a plan to implement a web-based survey that would allow us to easily access eCommerce experts and solicit their useful feedback which we then promoted to the press. There was a substantial ROI benefit as well. The eCommerce survey resulted in 20 valid customer leads - 6 of which were 'hot'. In addition, we received 9 press and analyst hits. The value of this program was very high to us.”

Russ Henry,

former Senior Vice President, Marketing, Trigo

The best technology doesn’t always win, and being the first to market doesn’t guarantee success. Successful companies are those that have not only mastered their message, but also the art of delivering it. Because we have worked with dozens of start-ups, we know what messages resonate with all of the key constituents – customers, partners, analysts, press, investors, and the public. Trainer Communications has a proven process – augmented by industry influencers, analysts, a customer audit, and competitive analysis – that can help develop and refine your message and clearly differentiate you from your competitors.

The Trainer Way

Strategy – We map communications goals directly to your business goals, and develop tactics that execute decisively on this unity of vision.
Creativity – Trainer’s team members are skilled at applying the right mix of non-traditional and traditional solutions to your PR, AR, and marketing challenges.
Innovation – Whatever your industry, our knowledge and perspectives on both your target market and what works in PR, AR, and marketing are always expanding, so that your communications are always fresh and hit their mark.

The Trainer Way

Speed – The deep domain expertise every Trainer team member brings to each market we serve means that we understand your lingo and your audiences so that we can move fast to accomplish the mission.
Agility – Our extensive experience in communications entails that we can adapt quickly and flexibly to the inevitable shifts in the market landscape.
Momentum – Rolling thunder visibility is achieved by the consistent application of the communications strategy by passionate communications pros driven by meeting goals – your goals.

The Trainer Way

Forecasting – Accurate results forecasting based on goals and resources.
Metrics – Metrics Matter™ ScoreCard keeps track of all communications results for straightforward assessment of progress.
Guaranteed – Results, not empty promises

How do you know if your communications program is successful?
>Metrics Matter™.