“Trainer Communications has a compelling value proposition that takes emerging start-ups in the high-tech industry from 0-60 mph in record time. In the first 60 days of signing with 3ware, Trainer Communications launched a successful funding and product tour securing over 35 briefings with key industry analysts and top-tier business press resulting in over 20 press hits including Bloomberg News, Red Herring and Information Week. It is refreshing to work with such a senior-caliber of PR professionals who understand the technology landscape and can execute in a rapid-fire environment.”
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former President and CEO, 3ware, Inc.
DANVILLE, Calif.—May 4, 2004 - Trainer Communications, a leading provider of strategic communications and public relations services for emerging high-technology companies and start-up initiatives, announced today that it has been named one of the top 10 public relations firms in the “best agencies to work for” annual national survey by The Holmes Report, a leading industry newsletter.
“This award shouldn’t come as a surprise to Trainer’s customers. We enjoy working with Trainer on a daily basis and value the fact that all of its people are very senior. They challenge us to think about communications in a strategic manner that truly differentiates our technology offering rather than just executing ‘cookie cutter’ public relations programs,” said Madelyn Smith of IPWireless, a Trainer Communications client since 2002. “Trainer has been instrumental in the maturation of IPWireless from a fledgling start-up company into a leading global provider of mobile broadband solutions.”
More than 4,200 public relations professionals from 120 firms participated in the survey, which evaluated agencies in more than 40 categories characterized by criteria such as empowerment, culture and professional development. The Holmes Report employs a unique methodology that weighs the responses based on agency size, resulting in a list with a balance of large, midsize and small firms. Because the report also adjusts the ranking based on response rate, The Holmes Report stated that it is “extremely difficult for a firm with fewer than 10 employees to make our list of the Top 30 Agencies to Work For.”
“We are honored to be recognized as one of the top 10 public relations agencies to work for,” said Susan Trainer, president of Trainer Communications. “Although we often receive accolades from our clients and referrals from among the venture capital community, which recognizes the value we provide, it’s always flattering to be singled out among one’s peers. We take great pride in our unique corporate culture, which fosters creativity and encourages our employees to think differently and achieve greatness in an entrepreneurial environment.”
About Trainer CommunicationsTrainer Communications is dedicated to delivering customized marketing communications and public relations campaigns to emerging and high-growth companies. Trainer’s services enable companies to effectively communicate with their customers, partners, and investors, as well as the media and analyst communities. Trainer is the only agency that guarantees quantifiable results directly related to its clients’ business objectives. Established in 1995, Trainer Communications has aggressively grown by successfully working with more than 150 companies, supporting approximately one-third of the portfolio through a positive liquidity event. Some of Trainer's most notable successes include BookCrossing, Brocade, Cloudscape, Credant, CrossWorlds, eBoodle, G-Log, Itronix, Jericho Forum, ONStor, Presidio, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, Trainer Communications offers deep domain expertise across a range of technologies, including storage, information security, enterprise software, networking, consumer technology, and communications/optical/wireless.
For more information, visit www.trainercomm.com.
