“Trainer's tenacity, smarts, and strong press and analyst connections combined to deliver a media blitz over a
six-month period unlink any in our company’s history. Trainer's strategic communications campaign and targeted articles helped elevate Kasenna's market stature so that we were being positioned side by side with Microsoft, resulting in renewed corporate momentum and inbound sales leads.”
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Sr. Director of Marketing Communications,
Kasenna - The IPTV CompanyTM
It’s no secret. Telecom and networking firms had to retool after the tech bust. Today, demand for content, not just bandwidth, is driving new innovators to tackle issues of content delivery to the eager masses. The need for secure and stable networks – and multiple platforms upon which to deliver that content – has raised the stakes, as well as competition in areas such as IPTV, on-demand content delivery, unified communications and mobility, and the broadband networking equipment and software that makes it all possible.
If you develop routers or switches, VoIP technology, IPTV infrastructure, WiMax or WiFi solutions, optical networking, bandwidth optimization, or content recognition and content delivery strategies – or are breaking ground on new communications technologies – Trainer’s “been there, done that.” If it’s about QoS, SLAs, and TCO, those are more than acronyms to us. And Trainer’s team recognizes some of the biggest developments are still happening in communications, in real time; for us, agile course corrections are par for the course.
Our clients benefit from Trainer’s close relationships with industry media outlets such as Network World, eWeek,Telephony, Light Reading, Telecommunications and others, and analysts such as Burton Group, Forrester Research, Gartner, Infonetics, IDC, and Ovum – relationships that help your services and products get the critical exposure to customers that they require in order to make a big impact in a crowded space.
It’s not easy getting a large, graphic-rich video or audio file over the Internet. Outdated methods such as FTP, personal email, overnight mail, and couriers are still in use to get around file size limits. No one had really learned to harness the power of the Internet for sending and tracking multi-gigabyte files before Radiance Technologies. Trainer helped Radiance prove its competitive edge by differentiating its offering, software called TrueDelivery, for its patented bandwidth optimization....
