Trainer Communications | News Announcements

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“Trainer Communications is nothing short of amazing. During my last presentation at the Deutsche Bank Technology Conference I told the audience how important our PR firm was to my company's success. Afterward, one of the investors approached me to say "Wow, nobody ever gives credit to their PR firm." My response - "Nobody else has a PR firm like this." I guess I've come to expect results 300% better than forecast.”

Chris Melville,

President and CEO, InterSAN

A strong, consistent news announcement pipeline is the lifeblood of your public relations program. In support of your key business objectives and corporate drivers, Trainer takes a top-down, inside-out look at your company and its offering to glean all the newsworthy bits and marry them to market trends and third-party validation from analysts, customers, and partners. Moreover, these days announcements that can’t successfully meet the fickle requirements of a relentlessly changing media landscape fizzle fast. To rise above the noise of information overload and grab dwindling attention spans of both the media and their audiences, Trainer’s expert wordsmiths write press releases that instantly capture headlines and engage the media. If the news is small, we make it big; if your news is big, we make it bigger! And our tight relationships with the press and bloggers mean that our clients’ news gets regularly covered across the spectrum of business and trade outlets.

The Trainer Way

Strategy – We map communications goals directly to your business goals, and develop tactics that execute decisively on this unity of vision.
Creativity – Trainer’s team members are skilled at applying the right mix of non-traditional and traditional solutions to your PR, AR, and marketing challenges.
Innovation – Whatever your industry, our knowledge and perspectives on both your target market and what works in PR, AR, and marketing are always expanding, so that your communications are always fresh and hit their mark.

The Trainer Way

Speed – The deep domain expertise every Trainer team member brings to each market we serve means that we understand your lingo and your audiences so that we can move fast to accomplish the mission.
Agility – Our extensive experience in communications entails that we can adapt quickly and flexibly to the inevitable shifts in the market landscape.
Momentum – Rolling thunder visibility is achieved by the consistent application of the communications strategy by passionate communications pros driven by meeting goals – your goals.

The Trainer Way

Forecasting – Accurate results forecasting based on goals and resources.
Metrics – Metrics Matter™ ScoreCard keeps track of all communications results for straightforward assessment of progress.
Guaranteed – Results, not empty promises

How do you know if your communications program is successful?
>Metrics Matter™.