So you want your company’s name in lights? You’ve come to the right place. Trainer’s PR maestros will make you shine like never before. We’ll take the nuances of your service, product, or technology and weave these assets into compelling story angles that leave the press craving more. Our proof is in our results: media outlets like CNN, Information Week, The New York Times, Newsweek, The Wall Street Journal, and World News Tonight, as well as the gamut of top trade publications, have all featured our clients. No matter how “geeky” your technology or obscure your offering may be, we find a way to deliver top-tier results.

We go above and beyond the call of duty to wrap your company in a creative package – whether pitching your technology as part of a comprehensive editorial program or “picking a fight” with a competitor through a masterfully orchestrated reviews program.

How does Trainer Communications work this magic? Well, first, we think like the media – in fact, some of us have been members of the media at other points in our lives. We know the game. We don’t just pitch the press and bloggers, we partner with them. We recognize that our success quickly becomes their success. We develop creative angles around your message to not only grab their attention, but also to ensure that their stories resonate with their audience.

How deep are our relationships? Well, let’s put it this way: the media frequently calls us when they need a resource for a story. That kind of relationship doesn’t happen overnight. We have developed a rapport with the best in the business by consistently delivering what we promise – on target and on deadline.

Trainer's team has a voracious appetite for editorial - whether print, online, blogs, or broadcast media. We stay on top of ever-shifting editorial calendars and make sure our clients are top of mind for relevant stories in all key outlets. We also proactively pitch our clients' companies and products with creative, unique angles that garner a wide range of coverage. You'll benefit from our access to the media and our passion for helping them develop great stories that keep your company front, center, and ahead of the latest trends.

A strong, consistent news announcement pipeline is the lifeblood of your public relations program. In support of your key business objectives and corporate drivers, Trainer takes a top-down, inside-out look at your company and its offering to glean all the newsworthy bits and marry them to market trends and third-party validation from analysts, customers, and partners. Moreover, these days announcements that can’t successfully meet the fickle requirements of a relentlessly changing media landscape fizzle fast. To rise above the noise of information overload and grab dwindling attention spans of both the media and their audiences, Trainer’s expert wordsmiths write press releases that instantly capture headlines and engage the media. If the news is small, we make it big; if your news is big, we make it bigger! And our tight relationships with the press and bloggers mean that our clients’ news gets regularly covered across the spectrum of business and trade outlets.

Our clients rely on Trainer’s strong relationships with and coveted access to analysts — from major market research firms like Gartner, IDC, and Forrester to industry-targeted firms such as Enterprise Strategy Group, Burton Group, and Tower Group. Trainer’s analyst relations (AR) program is driven by the principle that your portfolio of target analysts should be as unique as your company’s product or service. Our strategic approach is customized for each of our client’s goals and entails consistent proactive outreach. Trainer skillfully builds and enhances your relationships with precisely those analysts across the industry or industries your business encompasses who are sought out by the media for informed third-party commentary, who are consulted by end users for purchasing advice, who provide opinions to the financial and supplier communities, and who can provide valuable direction for development and marketing. Trainer’s AR experts help you develop positive, lasting connections with the influencers that can make or break a company’s reputation, while fostering an important source of leads and shorter sales cycles.

We know what it takes to launch a company, a product, or a new brand. No cookie cutter approaches here! To succeed at a launch, you’ve got to get noticed, and to get noticed you need a savvy and creative communications team with countless launches under its belt. Trainer defines objectives, plots an end-to-end strategy, guarantees a results forecast, and delivers. Whether you’re meeting with industry analysts, being interviewed by the premier business journal, or getting your product reviewed by the hottest blogger, we will support you every step of the way all the while delivering glowing results, on time and on budget.

Trainer Communications has the tools, techniques, and talent to ensure that you’re on every radar that you value when you’re launching. We’ll generate visibility in places that will maximize business impact – from broadcast to business press to analyst reports to consumer-focused publications and the most technical of engineering journals. And we focus on building a foundation with media and analysts that will provide sustained momentum.

Public speaking is a vital component of expanding the credibility and visibility of your organization. Trainer specializes in uncovering, securing, and creating speaking opportunities that showcase your spokespeople as trusted experts and thought leaders in your field. We also focus heavily on developing opportunities where your customers can provide powerful third-party testimony about your products or services to a targeted audience. We work closely with speakers to make sure they are prepared to convincingly convey key messages. Our clients and their customers are regularly featured as headline speakers, featured speakers, and panelists at tradeshows, symposia, roundtables, online seminars, and virtual tradeshows, and are often requested for repeat appearances.

Trainer’s event planners have you covered right down to the smallest detail. Our event services run the gamut from coordinating participation in events to dreaming up creative, unconventional occasions and spectacles that will “wow the crowd” and put your brand front and center. We work with you in the way that works for you, brainstorming together or delivering a finished product. Our clients depend on us to recommend the right tradeshows and create integrated marketing and communications strategies around them to maximize the PR impact. And they turn to us to create customized events of all sizes from scratch — from integrated global event campaigns to high-impact VIP dinners for customers and prospects…and, of course, everything in between.

If you’re seen as visionary, you’re seen as extraordinary. A well-targeted thought leadership campaign can rapidly propel your company to the head of your customers’ short lists—or even to the head of the market. Trainer develops this advantage with a fully integrated PR-and-marketing approach that differentiates our clients by championing a hot issue or an educational initiative that ties in closely with their services or products. A special kind of brand recognition then grows, with deep roots and serious staying power because it’s grounded in a more meaningful and multi-faceted relationship with the company’s audience. When prospects think about the given trend or social issue, they’ll think of the company, its experts, and its offering. This drives visibility, lead generation, and increased revenues in the short term and, most importantly, builds momentum over the long term.

While most agencies only offer one-off, non-integrated, thought leadership/issues management projects, Trainer’s strategic thought leadership programs are supported by an integration of corporate communications, marketing communications and branding activities intertwined with your overall public relations and analyst relations programs.

Even if your spokespeople can wow the industry crowd with your company’s ideas, dealing with the media is a whole different ballgame. Don’t let your 15 minutes of fame feel like the longest hour of your life. Worse than that – don’t let one poorly executed interview wipe out what you’ve been trying to build for years. Trainer Communications will not only help you craft your message and increase your comfort level with the media, we will help you deliver in the style, tone, and format that makes the given media outlet and individual reporter or blogger tune in – and stay attentive.

Forget the “I’m no good at telling jokes” excuse. Speaking to the media may be an art, but it can be learned. Give us a few hours of your time, and we will transform you into the toast of any Toastmasters convention. With former print and broadcast journalists on our team, Trainer Communications polishes your interviewing skills and makes you the media’s best friend. And we can show you how to nimbly weave your strategic messages into every interview – no matter the line of questioning.

Let’s face it – you might have the best product or service around, but it’s your customers and partners who will make you or break you. Trainer Communications will help you maximize these relationships and leverage them to the hilt.

Are your customers leery of participating in marketing activities on your behalf? We’ll help alleviate those fears by educating them on the process, and we’ll work closely with their corporate communications departments to ensure approvals and determine how best to leverage these customers to make the most of their stories. Bottom line: we’ll help you win over customers to make them advocates who can support you with prospects, investors, the media, and analysts.

We also help deepen your strategic business relationships through customer audits. We have an uncanny ability to get your customers in a “comfort zone” where they will share marketable insights with us about your product or services. We then work with your team to use this intelligence to help you evolve your product and services to better serve your customers.