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“Trainer’s ability to hone our messaging and secure meetings with key influencers resulted in a very successful company launch. The buzz created within the analyst community has directly supported our business development and sales efforts.”

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Robert Roblin,

President and CEO, Collation

San Francisco Business Times Ranks Trainer Communications Among Top PR Firms in Bay Area




TRAINER COMMUNICATIONS’ MOMENTUM CONTINUES; HIGH CUSTOMER SATISFACTION AND NEW CLIENTS FUEL COMPANY GROWTH<


DANVILLE, Calif.—Sept. 9, 2003 - San Francisco Business Times. Trainer Communications also proudly announced its support of Alta Associates’ first annual Executive Women’s Forum on Information Security, Risk Management, and Privacy, being held this week in Fort Myers, Florida. This inaugural event, an exclusive gathering of leading information security executives from Fortune 500 companies including Bank of America, Oracle, and Visa, will provide national awareness for Trainer Communications’ growing information technology security practice. “I am extremely impressed with Trainer Communications — the company has been a true strategic partner whose connections to platinum sponsors such as Sygate Technologies and Information Security magazine are delivering great value to the Forum,” said Joyce Brocaglia, CEO of Alta Associates and founder of the Executive Women’s Forum for Information Security, Risk Management, and Privacy. “The theme of this year’s conference is ‘Creating a Network of Excellence.’ As Trainer continues to build its security practice, I anticipate we will work even more closely to ensure the success of future events and to extend the network of excellence created by the Forum across the industry.”

Customer Traction in Tough Economic Times Validates Trainer’s Value

The addition of four new clients to its impressive customer roster further validates Trainer Communications’ unique, proven value for emerging technology companies. During the last quarter, Trainer has added:

  • Actona Technologies, Inc. – the innovative solutions provider enabling storage centralization for the global enterprise
  • Glimmerglass Networks – a provider of breakthrough all-optical solutions that form the foundation of a dynamic new optical network
  • Symphony Services Corp. – a leading provider of technology-based outsourcing services
  • Wily Technology – the leader in performance management software for Enterprise Java applications


Customer Satisfaction Survey Reinforces “Excellent” Rating

In its most recent bi-annual customer satisfaction survey, Trainer Communications consistently scored above average or excellent in more than 90 percent of the client satisfaction categories; 75 percent of respondents described the company and its services as excellent overall. Anecdotal data gathered from the survey highlighted Trainer Communications’ key strengths, including the company’s ability to support clients’ specific business objectives, strong messaging and positioning capabilities, and exemplary knowledge and relationships with the press and industry analysts.

“Trainer Communications is not a typical public relations firm. Its strategic services and communications expertise go well beyond the norm of most agencies I have encountered over my career,” said Mike Malloy, vice president of marketing, Wily Technology.

About Trainer Communications

Trainer Communications is dedicated to delivering customized marketing communications and public relations campaigns to emerging and high-growth companies. Trainer’s services enable companies to effectively communicate with their customers, partners, and investors, as well as the media and analyst communities. Trainer is the only agency that guarantees quantifiable results directly related to its clients’ business objectives. Established in 1995, Trainer Communications has aggressively grown by successfully working with more than 150 companies, supporting approximately one-third of the portfolio through a positive liquidity event. Some of Trainer's most notable successes include BookCrossing, Brocade, Cloudscape, Credant, CrossWorlds, eBoodle, G-Log, Itronix, Jericho Forum, ONStor, Presidio, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, Trainer Communications offers deep domain expertise across a range of technologies, including storage, information security, enterprise software, networking, consumer technology, and communications/optical/wireless.
For more information, visit www.trainercomm.com.

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