So you want your company’s name in lights? You’ve come to the right place. Trainer’s PR maestros will make you shine like never before. We’ll take the nuances of your service, product, or technology and weave these assets into compelling story angles that leave the press craving more. Our proof is in our results: media outlets like CNN, Information Week, The New York Times, Newsweek, The Wall Street Journal, and World News Tonight, as well as the gamut of top trade publications, have all featured our clients. No matter how “geeky” your technology or obscure your offering may be, we find a way to deliver top-tier results.

We go above and beyond the call of duty to wrap your company in a creative package – whether pitching your technology as part of a comprehensive editorial program or “picking a fight” with a competitor through a masterfully orchestrated reviews program.

How does Trainer Communications work this magic? Well, first, we think like the media – in fact, some of us have been members of the media at other points in our lives. We know the game. We don’t just pitch the press and bloggers, we partner with them. We recognize that our success quickly becomes their success. We develop creative angles around your message to not only grab their attention, but also to ensure that their stories resonate with their audience.

How deep are our relationships? Well, let’s put it this way: the media frequently calls us when they need a resource for a story. That kind of relationship doesn’t happen overnight. We have developed a rapport with the best in the business by consistently delivering what we promise – on target and on deadline.

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A strong, consistent news announcement pipeline is the lifeblood of your public relations program. In support of your key business objectives and corporate drivers, Trainer takes a top-down, inside-out look at your company and its offering to glean all the newsworthy bits and marry them to market trends and third-party validation from analysts, customers, and partners. Moreover, these days announcements that can’t successfully meet the fickle requirements of a relentlessly changing media landscape fizzle fast. To rise above the noise of information overload and grab dwindling attention spans of both the media and their audiences, Trainer’s expert wordsmiths write press releases that instantly capture headlines and engage the media. If the news is small, we make it big; if your news is big, we make it bigger! And our tight relationships with the press and bloggers mean that our clients’ news gets regularly covered across the spectrum of business and trade outlets.

Our clients rely on Trainer’s strong relationships with and coveted access to analysts — from major market research firms like Gartner, IDC, and Forrester to industry-targeted firms such as Enterprise Strategy Group, Burton Group, and Tower Group. Trainer’s analyst relations (AR) program is driven by the principle that your portfolio of target analysts should be as unique as your company’s product or service. Our strategic approach is customized for each of our client’s goals and entails consistent proactive outreach. Trainer skillfully builds and enhances your relationships with precisely those analysts across the industry or industries your business encompasses who are sought out by the media for informed third-party commentary, who are consulted by end users for purchasing advice, who provide opinions to the financial and supplier communities, and who can provide valuable direction for development and marketing. Trainer’s AR experts help you develop positive, lasting connections with the influencers that can make or break a company’s reputation, while fostering an important source of leads and shorter sales cycles.

We know what it takes to launch a company, a product, or a new brand. No cookie cutter approaches here! To succeed at a launch, you’ve got to get noticed, and to get noticed you need a savvy and creative communications team with countless launches under its belt. Trainer defines objectives, plots an end-to-end strategy, guarantees a results forecast, and delivers. Whether you’re meeting with industry analysts, being interviewed by the premier business journal, or getting your product reviewed by the hottest blogger, we will support you every step of the way all the while delivering glowing results, on time and on budget.

Trainer Communications has the tools, techniques, and talent to ensure that you’re on every radar that you value when you’re launching. We’ll generate visibility in places that will maximize business impact – from broadcast to business press to analyst reports to consumer-focused publications and the most technical of engineering journals. And we focus on building a foundation with media and analysts that will provide sustained momentum.

Public speaking is a vital component of expanding the credibility and visibility of your organization. Trainer specializes in uncovering, securing, and creating speaking opportunities that showcase your spokespeople as trusted experts and thought leaders in your field. We also focus heavily on developing opportunities where your customers can provide powerful third-party testimony about your products or services to a targeted audience. We work closely with speakers to make sure they are prepared to convincingly convey key messages. Our clients and their customers are regularly featured as headline speakers, featured speakers, and panelists at tradeshows, symposia, roundtables, online seminars, and virtual tradeshows, and are often requested for repeat appearances.

Trainer’s event planners have you covered right down to the smallest detail. Our event services run the gamut from coordinating participation in events to dreaming up creative, unconventional occasions and spectacles that will “wow the crowd” and put your brand front and center. We work with you in the way that works for you, brainstorming together or delivering a finished product. Our clients depend on us to recommend the right tradeshows and create integrated marketing and communications strategies around them to maximize the PR impact. And they turn to us to create customized events of all sizes from scratch — from integrated global event campaigns to high-impact VIP dinners for customers and prospects…and, of course, everything in between.

If you’re seen as visionary, you’re seen as extraordinary. A well-targeted thought leadership campaign can rapidly propel your company to the head of your customers’ short lists—or even to the head of the market. Trainer develops this advantage with a fully integrated PR-and-marketing approach that differentiates our clients by championing a hot issue or an educational initiative that ties in closely with their services or products. A special kind of brand recognition then grows, with deep roots and serious staying power because it’s grounded in a more meaningful and multi-faceted relationship with the company’s audience. When prospects think about the given trend or social issue, they’ll think of the company, its experts, and its offering. This drives visibility, lead generation, and increased revenues in the short term and, most importantly, builds momentum over the long term.

While most agencies only offer one-off, non-integrated, thought leadership/issues management projects, Trainer’s strategic thought leadership programs are supported by an integration of corporate communications, marketing communications and branding activities intertwined with your overall public relations and analyst relations programs.

Even if your spokespeople can wow the industry crowd with your company’s ideas, dealing with the media is a whole different ballgame. Don’t let your 15 minutes of fame feel like the longest hour of your life. Worse than that – don’t let one poorly executed interview wipe out what you’ve been trying to build for years. Trainer Communications will not only help you craft your message and increase your comfort level with the media, we will help you deliver in the style, tone, and format that makes the given media outlet and individual reporter or blogger tune in – and stay attentive.

Forget the “I’m no good at telling jokes” excuse. Speaking to the media may be an art, but it can be learned. Give us a few hours of your time, and we will transform you into the toast of any Toastmasters convention. With former print and broadcast journalists on our team, Trainer Communications polishes your interviewing skills and makes you the media’s best friend. And we can show you how to nimbly weave your strategic messages into every interview – no matter the line of questioning.

Let’s face it – you might have the best product or service around, but it’s your customers and partners who will make you or break you. Trainer Communications will help you maximize these relationships and leverage them to the hilt.

Are your customers leery of participating in marketing activities on your behalf? We’ll help alleviate those fears by educating them on the process, and we’ll work closely with their corporate communications departments to ensure approvals and determine how best to leverage these customers to make the most of their stories. Bottom line: we’ll help you win over customers to make them advocates who can support you with prospects, investors, the media, and analysts.

We also help deepen your strategic business relationships through customer audits. We have an uncanny ability to get your customers in a “comfort zone” where they will share marketable insights with us about your product or services. We then work with your team to use this intelligence to help you evolve your product and services to better serve your customers.

The best technology doesn’t always win, and being the first to market doesn’t guarantee success. Successful companies are those that have not only mastered their message, but also the art of delivering it. Because we have worked with dozens of start-ups, we know what messages resonate with all of the key constituents – customers, partners, analysts, press, investors, and the public. Trainer Communications has a proven process – augmented by industry influencers, analysts, a customer audit, and competitive analysis – that can help develop and refine your message and clearly differentiate you from your competitors.

Branding can be thought of as part science, part alchemy. Not enough of one or the other and you end up with a dud. When Trainer clients need to powerfully brand a new product, solution, or service or rebrand an existing one with flair, they turn to our branding wizards. While we don’t wear lab coats or star-covered hats, we follow a rigorous process that combines meticulous research and boundless creativity. We develop branding that – unlike others’ misguided attempts – tightly integrates with your company’s messaging and positioning and aligns with your business goals. As with everything we do, we make sure branding makes sense within the context of your company’s bigger picture, while packing a punch of originality.

As a marketer, rarely does a day go by when your sales department isn’t knock, knock, knocking on the door for more leads, leads, leads! Whether your marketing organization needs a helping hand on the lead gen front, or whether offloading lead gen is a key objective, Trainer’s marcom pros can help you meet and exceed those lead quotas. (And make the sales team your new best friend.) Since no two industries are alike, we offer a flexible, strategic approach to lead generation that synthesizes the latest in proven tactics in your particular market space, evolving as new opportunities arise and older methods wane.

Creative writing is an art… and at Trainer Communications, we’re the Picassos of prose. You name it, we’ve written it. From high tech to consumer tech, from community organizations to social networking sites, we can transform your company’s content into a masterpiece.

Whether it’s a corporate overview, product web pages, a sales datasheet for your internal team or the channel, ad copy, or a quarterly newsletter, we can deliver succinct, high-impact copy to punctuate everything unique about your company, your people, and your offering. We also offer our clients tangible ways to leverage all those excellent PR results and hard-won third party validations with professionally customized sales tools and marketing sheets that promote the best of what the media and analysts have been saying.

Whether our clients need a whole new website, a section of a website for a product launch, or a single page for a thought leadership campaign or lead gen initiative, we’re at their service. Trainer takes the hassle out of updating or totally renovating your company’s web presence, managing the content creation and/or design process from start to finish to ensure a seamless and painless experience. Trainer’s domain specialists write catchy content that is search engine optimized and matches your messaging and positioning for a website that supports your marketing mission. And whether your organization’s style leans towards the conservative or the avante-garde, our top-notch web creative services will wow your audience while meeting your budget.

With the rise of podcasts and webcasts, coupled with the booming popularity of videos on the Internet, the spoken word has become an essential component of communications and lead generation campaigns. And if a picture is worth a thousand words, imagine the value of a video. Let us work our audio-video magic to make your company seem larger than life.

Testimonial marketing videos are our specialty. We offer turnkey video productions from concept to completion. Let your customers, partners, or industry pundits tell your story for you – their credibility speaks volumes.

Whether streaming on your website, playing in your booth at a trade show, or distributed on CDs or USB drives, Trainer’s custom marketing audio and video pieces will turn skeptics into believers and your prospects into customers. The business benefits of your company’s products and services really come to life through the immediacy of video, webinars, and podcasts.

We understand that how words are presented is often as important as the words themselves. Trainer offers expert graphic design services that creatively bring ideas and copy to life. From individual datasheets and slideshow presentations, to websites, logos, and end-to-end branded makeovers, our full service agency will create custom work that coordinates with your company’s existing design paradigm or leads your look and feel down an exciting new path. We make sure that the graphic design we deliver stays true to our clients’ company ethos and clearly supports their various communications missions.

Your company doesn’t exist in a vacuum, and your marketing messages shouldn’t either. Trainer’s team excels at surveying your competitors’ marketing messages at every level – top down and bottom up – so that you can be sure that your marcom message doesn’t collide with the competition. No only do we avoid the clash, we also help clients stand out from the pack as our detailed competitive analyses uncover the white space in a cluttered market.

Bolstered by our domain expertise, we help you hone unique positioning that is defensible both from a technicaland business point of view. This competitive “intelligence” from the front lines is valuable for sales teams as well, so that they can walk into prospect opportunities armed with the knowledge of what “the other guys” are telling your prospects. And then wow them with your company’s unique value proposition.