Former Senior Vice President, Marketing and Business Development, WhereNet

PLEASANTON, Calif.—Sept. 19, 2007—Trainer Communications, a leading provider of strategic communications and public relations services for start-up and emerging high-technology companies, announced today that Mary Van Zandt has joined the agency as vice president of its security practice. Van Zandt will spearhead the continued growth of the agency’s security practice that includes industry leading companies and organizations such as CREDANT Technologies, Jericho Forum, NeoScale and Workshare. To meet the fast-paced demands of the computer security market, Trainer will utilize game-changing integrated approaches that blend traditional and nontraditional marketing tools to create brand awareness and develop passionate advocates for the agency’s clients.

“Communication is critical in the world of computer security,” stated Professor Randall K. Nichols, Chief Operating Officer of INFOSEC Technologies, LLC, (www.Infosec-Technologies.com) a consulting firm specializing in Counter-Terrorism, Counter-Espionage and information security countermeasures. “Combining Mary’s years of security experience with a first-class communications firm that is committed to helping security companies create and deliver meaningful and well-understood messages is an invaluable asset for the industry.”

Dallas-based Van Zandt will work directly with Trainer Communications President Susan Trainer to strengthen the firm’s security network and take responsibility for the security practice’s strategic direction, business development, and acquisition of talent.

“The security practice is a cornerstone of Trainer’s business, and we are delighted that our unique business model has enabled us to attract a high-caliber security professional such as Mary. We share the vision of delivering customized program content that supports clients’ business goals, complemented with forecasted, guaranteed results,” said Trainer. “Mary’s diverse experience in security and her integrated approach to marketing and public relations will serve the critical needs of our security clients and further differentiate Trainer’s security practice from others in the industry.”

Van Zandt joins the agency from CREDANT Technologies, where she was responsible for strategic marketing and analyst and public relations. A seasoned marketing veteran, Van Zandt draws from a global base of experience in areas including media and analyst relations, strategic planning, corporate positioning and branding, product management, product marketing, and business development. She has a background in sales with Hewlett Packard, Sybase, and Aicorp/CA and was instrumental in the launch of two start-up companies and more than 25 software products for industry leaders including CREDANT Technologies, Sterling Commerce, Altai/Platinum Technology, and UCCEL Corporation/CA. Widely respected by the analyst and venture communities for her security domain expertise, Van Zandt is a contributing author of the ICSA Guide to Cryptography and Commercial Computer Security Systems.

“I worked with Trainer Communications for the last 18 months at CREDANT Technologies and was impressed with the agency’s differentiated model, which delivers interesting benefits to both clients and team members,” said Van Zandt. “Trainer is a company that values creative strategic thinking as well as strong execution — and that’s a perfect combination for a start-up initiative in a company of any size.” All brands, products, or service names are or may be trademarks or service marks of, and are used to identify, products or services of their respective owners.

Trainer Communications is dedicated to delivering customized marketing communications and public relations campaigns to emerging and high-growth companies. Trainer’s services enable companies to effectively communicate with their customers, partners, and investors, as well as the media and analyst communities. Trainer is the only agency that guarantees quantifiable results directly related to its clients’ business objectives. Established in 1995, Trainer Communications has aggressively grown by successfully working with more than 150 companies, supporting approximately one-third of the portfolio through a positive liquidity event. Some of Trainer's most notable successes include BookCrossing, Brocade, Cloudscape, Credant, CrossWorlds, eBoodle, G-Log, Itronix, Jericho Forum, ONStor, Presidio, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, Trainer Communications offers deep domain expertise across a range of technologies, including storage, information security, enterprise software, networking, consumer technology, and communications/optical/wireless.
For more information, visit www.trainercomm.com.