Co-Founder, CEO and President, netDialog

PLEASANTON, Calif. — Jan. 12, 2010 — Trainer Communications, the premier provider of integrated marketing and high-tech public relations services that create global market leaders, today announced that the firm made great strides in 2009, with new offerings of lead-generation campaigns and SEO/SEM services, as well as expansion of its video practice. Trainer demonstrates one of its leading marketing services with the latest episode of TrainerTV, which features insights and predictions from top technology reporters from CNBC, the San Jose Mercury News, and USA Today.  

The combination of new services that directly support its clients’ sales and recognition generated by Trainer winning two National Videographer awards helped the firm land nearly 20 new clients, including early-stage start-ups and multi-billion dollar corporations.

Driving Sales for Trainer Clients

In 2009, Trainer Communications’ lead-generation and SEO/SEM services became a prominent component of the firm’s portfolio of services. Trainer has developed a track record for driving traffic to clients’ websites and optimizing web pages to ensure the maximum number of lead conversions. The firm developed its SEO/SEM offering not only to promote a client’s website by increasing visibility in search engine result pages, but also to generate leads and secure new business for the client. The success of the new SEO/SEM practice has generated recognition among current and prospective clients alike.

Trainer’s lead generation services help companies that need to initially populate a database with prospective clients or further refine prospects in an existing database. Unlike most firms, Trainer’s highly targeted lead-generation programs offer guaranteed results based on the firm’s Metrics Matter approach to PR and marketing services. With Trainer’s creative support and strong partnerships, these lead generation services are delivering sales opportunities for clients across a wide range of industries.

Award-Winning Video Practice and TrainerTV in the Spotlight

In addition to expanding its video services and producing more than ten new videos in 2009, Trainer Communications culminated the year by earning two National Videographer Awards for Excellence in Video. The Videographer Awards, an international awards program directed by communication professionals to honor talented individuals and companies in the video production field, touted Trainer’s expertise in producing a broadcast-quality customer testimonial video for G-Log (acquired by Oracle) and a Web 2.0 video for Bear Valley Mountain Resort. To view Trainer Communications’ award-winning productions, visit Trainer’s Media Center at http://www.youtube.com/trainermediacenter.

In 2009, Trainer Communications also launched TrainerTV, an online video platform on the Trainer Communications website home page that runs regular episodes featuring a variety of creative content. The latest episode features highly regarded technology journalists from CNBC, the San Jose Mercury News, and USA Today who share their predictions of what will be big in 2010. To view the latest episode of TrainerTV, visit www.trainercomm.com.

“We make every effort to be an agency that brings quality, creativity and innovation to our clients. Our hallmark is to go above and beyond, with service offerings that allow us to exceed our clients’ expectations. I’m pleased to say that 2009 has been a testament to our dedication to our clients and to our mission,” said Susan Thomas, president of Trainer Communications.

Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, optical and wireless communications, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that lack the market recognition and visibility needed to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 200 companies including one-third that resulted in a positive liquidity event. Notable successes include Brocade, Cloudscape, CrossWorlds, G-Log, Itronix, ONStor, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, the agency has received numerous awards, including: the 2008 Bulldog Award for PR Innovation of the Year, the 2008 Iron Sabre Certificate of Excellence for Product of the Year, the 2008 MarCom Gold Award for Best Publicity Campaign, and the 2007 PRSA Silver Anvil Award for Community Relations Campaign of the Year. For more information, visit www.trainercomm.com. All brands, products, or service names are or may be trademarks or service marks of their respective owners. www.trainercomm.com.